Affiliate Scratch-off Cards Gamification that features Promo Codes
Scratch-offs gamification for affiliate marketing is a proven affiliate marketing technique that motivates customers that buy products online. They create fun, engaging challenges that increase productivity and retention through incentivizing positive behaviors.
Example of Affiliate Marketing Gamification using Virtual Scratch-off Cards to promote merchants’ Promo Codes.
PLAY DEMO SCRATCH-OFF GAME – Click through the link to play this affiliate marketing campaign to see how it works. This example uses “Promo codes.” You can expand on this concept to create your own scratch-off card coupon promotions and giveaways.
What is gamification?
Gamification refers to applying a game’s elements with a marketing technique that appeals to consumers as fun and rewarding.
Brands and affiliate marketers use Gamification as leverage to strengthen the relationship between the brand and the customer.
Gamification, or the need to compete in a game as a challenge, is used in our everyday lives. Consumers welcome the challenge of playing the Nike+ Fuel app, which challenges people to fitness challenges to track their results. Other brands employ leaderboards naming their top participants in their program as a marketing technique.
According to news articles, more than 70 percent of the world’s largest 2,000 companies have deployed at least one gamified application.
Gamification is a unique marketing strategy that uniquely engages customers. They appeal to a person’s energetic and robust competitive side. Consumers are naturally attracted to products for their gain and physical and mental satisfaction. This appeal makes Gamification in business marketing a unique tool for engaging the masses.
And, remember that a considerable component of Gamification is that they are to be rewarded, adding another layer of appeal and gratification. Whether it’s a personal milestone that’s a gratifying milestone, a 20% off affiliate marketing coupon, or a free product download, Gamification works because the consumers get something due to moving the bar up to a new level, themselves.
What is affiliate marketing?
Affiliate marketing is when you promote other companies’ products on your blog, website, and social media. When a consumer clicks an affiliate link and buys a merchant’s product online, you get an affiliate commission. Commissions can range from 3% to 75%.
As an affiliate, you’re a virtual independent rep for the company. You help generate a sale, called a conversion, and the merchant rewards you with money.
The best thing about affiliate marketing is that you start small and grow over time. As an affiliate marketer, you can promote products from multiple merchants and brands and earn commission revenue streams from all of them.
How it works
When a consumer clicks, your unique coded URL affiliate link called a “cookie” gets stored on the device, they are searching on. All cookies contain your affiliate code ID that is unique to your affiliate profile account.
A cookie is a snippet of code attached to a URL. It helps the brand or merchant represent attribute the sale back to only you from the cookie.
Some affiliate merchants place a cookie expiration date of 30, 60, or 90 days, so you get paid a commission even if buyers delay their purchase. Buyers tend to search around for the best deal and then choose who they will click the link to buy, giving you more time to earn commissions.
The Psychology: Why Does Gamification Work?
Gamification triggers emotions linked to favorable behavior modification. For example, you reward a dog with treats during training. When it behaves well and responds to a task’s activity, the dog has rewarded a treat. It keeps performing the desired behavior because it gets rewarded with a special treat.
The same thing happens with gamification marketing. When a consumer completes a level, they get a reward. You give them promo codes for super deals and will click your affiliate links again and again. It reinforces their behavior while building your business and revenue streams.
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