Priiize Case Study

A family-owned bakery, Breadsmith, consistently saw a strong CTR on their SMS campaigns and wanted to increase their database around their 20th Anniversary celebration. The store signage would complement the open house event. With a digital scratch and win campaign, they increased their SMS database by 97.3%.

The Challenge
Company owner wanted to engage existing SMS subscribers as well as grow their database.

The Solution
Promoting the giveaway game through QR code signage in their 4 stores and across social media. The grand prize was 1 year of free bread. Other prizes included BOGO free and BOGO 1/2 offers, and free cookies. The game link was also sent to existing SMS subscribers enticing them to share the link and sign up for the text club so they could also play the game.

The Results
97.3% increase in SMS subscribers

• 27.3% of new subscribers were invited via text to play your game and opt in.

Traffic sources:

• Direct (SMS & QR code) 56.2%
• Facebook 42.3%
• LinkedIn 1.1%
• Instagram 0.4%