Demand Generation

Demand Generation Account-Based Marketing

Nurturing high-quality leads

Demand generation for high-quality business leads requires a full-lead nurture strategy from the first point of contact through the decision process and final purchase.

Marketing Teams should work with Sales Teams throughout the purchase journey, staying connected with buyer questions, concerns, and attitudes.

Marketing Teams will continue interacting with these high-quality leads through purchase and provide helpful content to answer frequently asked questions.

The Marketing Team will focus on the types of content prospective clients are looking for and the best Omni channels to share that information.

The targeted nurture campaign’s goals are to reach customers with the right content at the time when that information is most helpful.

Teams must closely monitor lead feedback to determine whether their outreach strategies meet customer needs.

Timely reviews track performance data and note stages that receive greater engagement or increase unsubscribe rates.

Adjust your lead nurture tracks and messaging to maximize goals and results as often as necessary.

LIVE DEMO
Generation Demand Account-Based Marketing strategy using scratch-offs effectively keeps targets engaged.

Incorporate account-based marketing in your Demand Generation strategy

Account-based marketing is a strategy in which a company targets a select group of accounts representing significantly higher expansion or growth opportunities. They target this audience with tailored marketing and sales support and are most likely to convert and grow into new opportunities.

As you see a stream of quality leads coming in from your demand generation strategies, you want to speed up these leads that set Marketing and Sales Teams up for success.

Everything in an account-based marketing strategy depends on an in-depth and reliable understanding of the accounts and audiences you’re targeting. Account-based marketing requires Marketing and Sales Teams to strategically cherry-pick new accounts to target and nurture through customized marketing engagement and support.

Evaluate what business objectives and values these targeted businesses tend to share and what significant objectives and needs in their buying journey precede purchase.

Use the target personas to inform how you market to these leads, providing them with personalized content that addresses their unique pain points and questions. Many brands use promotions such as scratch-off games to keep high-value targets engaged and move down their sales funnels.

Make scratch-off games for demand generation engagements.

Priiize Virtual Scratch-off Games Generator

1. Basic Scratch & Win
Template

This basic Scratch-off Card template is excellent for situations where players show their prize won on their cellphone to you or your staff. Big brands also use this Basic Scratch and Win template integrated with Webhook for winners lists, prize management, and adhering to corporate privacy policies following this simple workflow.

You can also embed promo codes and UPC in prize images and add a call to action feature for losers and winners.

2. Scratch & Win
+ Opt-In Template

Players must opt-in with their Facebook, Google, Email, and custom fields to play. Collect and download their opt-in data for remarketing.

This template is suitable for coupons and discounts that do not require players to submit a prize claim form and show their prize won on their cellphone to you or your staff. You can also embed promo codes in prize images, add a UPC, and add a call to action.

3. Scratch & Win
+ Prize Claim Template

This is the most popular Priiize template used.

Winners fill out a Prize Claim Form to redeem prizes. Collect and download their prize claim data for remarketing.

Manage prizes, claims, redemptions, and features turnkey email notifiers to winners for your total control.

4. Scratch & Win
+ Opt-In + Prize Claim Template

This is the second most used template. Players sign in with their Facebook, Google, or Email, and or custom fields to play, and for winners to fill out a Prize Claim Form to redeem prizes. Collect and download their opt-in and prize claim data for remarketing.

Manage prizes, claims, redemptions, and features turnkey email notifiers to winners for your total control.