Fan Appreciation & Stadium Giveaway Promotions
Fan Appreciation promotions are an excellent strategy to use on every game day and not a one-time event during the season. Thank your fans, their Fan devotion is the inspirational lifeblood for the team during the good and bad years, and cheer the team in all types of weather.
The importance of Fan Appreciation & Stadium Giveaway Promotions
Fan Lifetime Value: The live sports industry relies heavily on its in-game attendance revenue. The significant marketing effort invested into the understanding of the determinants of attendance—and repeat attendance; and the features of sports events—such as new stadium features or star players—that define the product offered; and how marketing instruments—such as sponsorship, pricing, and promotions—influence demand.
Types of Prizes used:
- Giveaway for two sideline seats to a game
- Giveaway opening day tickets
- Free seat upgrades
- Branded Promotional giveaways – Koozies, towels, hoodies, etc.
- Have your beverage supplier sponsor free sodas
- Free game schedules and posters
- Team Official Store gift cards vouchers, online store free shipping offer
- Autographed products, memorabilia
- Discounted Swag
- Bobblehead giveaways
- Food, fountain beverages, and restaurant coupons
Using the built-in Priiize digital prize claim form or email notifier for a free fountain drink:
- “To redeem this offer, simply show the prize claim on your phone to any Stadium vendor when making your beverage purchase.”
- -“To redeem this offer, simply show the prize claim email notifier on your phone to any Stadium vendor when making your beverage purchase.”
Examples or prize redemption tactics:
Using a UPC on a prize image:
- “To redeem this offer, simply show the barcode below on your prize image to any Stadium vendor to be scanned when making your beverage purchase.”
Benefits
- Grow your mailing list
- Grow your SMS texting list
- Grow Season Ticket Holders
- Retain Season Ticket Holders
Related Fan Appreciation resources and rules examples
Stadium-Giveaway-Promotions [pdf]
Brooklyn-Nets-Fan-Appreciation-Sweepstakes [pdf]
2021 Fan Appreciation Weekend Contest Rules [pdf]
Fan Appreciation Day Contest Rules [pdf]
Super Fans Scratch-Off Game by Priiize.com
Make Fan Appreciation and Stadium Promotions Scratch Games Online