First-party lead generation is generating leads by collecting data directly from customers. Collect lead generation data through scratch-off game interactions on the game’s opt-in and prize claim forms.

How is first-party data collected on Priiize? 

• Game interactions: Use Priiize opt-in forms, prize claim form prompts, and social media pixels to track user behavior.
• Email and SMS marketing: Collect players’ information when users opt-in to play from social media, email, or SMS lists.
• Mobile applications: Collect data on usage patterns and user preferences.
• Social media advertising: Monitor user interactions to understand preferences and trends.
• Point of sale (POS) systems: Track players’ history and contact information during gameplay interactions.

Why is first-party data valuable? 

• It is accurate and reliable because it comes directly from the source.
• It’s relevant to the products and services you offer.
• It can help you create more targeted and personalized campaigns.
• It can help you enhance customer relationships.
• It can help you build customer trust.
• It is excellent for building emails and SMS lists.

How can you use first-party data? 

• Use it to create personal recommendations and content on your site.
• Segment email lists based on user actions.
• Create hyper-targeted ads based on user interests and demographics.