How to promote your scratch-off games.
Promote Through Lure and Reward.
Elevate promotions with instant gratification!
Promote Your Game to the Trade, Customers, and Employees Any Multiple of Ways.
Your players will need a way to get to your scratch-off game. How you promote it matters.
Every game generates a unique URL and QR Code to promote for people to play from.
You can use the URL as a text or image link and print the QR Code on surfaces and digital media. Use one or both methods to have your audience play.
Here are the most popular mediums to promote Priiize scratch-off cards.
Announcing A New Priiize Feature Available: Social Media Pixel Tracking.
Social media platforms like Facebook, Instagram, TikTok, LinkedIn, Pinterest, Snapchat, and many more provide pixels for advertisers using their ad services. These pixels help track users and conversions originating from your social media ads.
Promote, Lure, and Reward.
These examples below are all demos; prizes won only for illustration are not redeemable.
1. HYPERLINKS: Promote your game's URL on text and image links on digital media.
Text link example:
Boot Hut Fire Sale! Play our instant-win Scratch-Off Game to win up to 50% off your next purchase at Boot Hut. Play Now. You could be a winner! – Click here.
Button link example:
Boot Hut Fire Sale! Play our instant-win Scratch-Off Game to win up to 50% off your next purchase at Boot Hut.
Image link example:
QR Code Example:
Boot Hut Fire Sale! Boot Hut also promotes Scratch-off Games in-store by QR code. Each game generates its unique QR Code image printed on your in-store signs, posters, flier handouts, and cards and displayed on your website, computer, and TV monitors, as well as out-of-home advertising displays. Customers scan QR codes with their smartphones to play your Scratch-off Game. The best games are ones where everyone is a winner.
2. QR Codes - Promote on digital media and print media surfaces - here are a few examples.
Websites:
Hang Tags:
Lanyards for Store Associates
Store Signage:
Any Surface:
3. Promote on Newsletters, Websites, and Social Media - Increase clicks and gameplays using a cellphone mockup of your game. Link it to your Priiize LIVE Game for a seamless user experience.
Make a mockup image of your live scratch-off game and link it to your Priiize live game – it will increase clicks and the number of gameplays.
- Take a screenshot of your Priiize LIVE game on a cellphone.
- Photoshop the game screenshot on top of a cellphone image like the BOGO Madness example. We recommend a straight-on image with a simple background without too much eye distraction around it. The goal is to get the reader to click on it impulsively. It will look and feel like a seamless transition to play. You can find many free cellphone Mockups on the Internet. Here are a few sites that offer free mockups:
Placeit
Unblast
Mockupfree
PSfiles
Canva - Place the image on an email, webpage, or social media post.
- Hyperlink the image with your Priiize LIVE game URL and set it to open in a new window.
As an example, click the BOGO Madness mockup game image.
4. Promote on SMS Mobile Marketing & Email Marketing Blasts.
SMS & Text-to-Play - Reach Shoppers Where They Are Most - Their Cell Phones.
Cell Phone text messaging (SMS) scores a 98% open rate. Compared to the average Email Blast available rate of 16-20%. Text Messages are a better value and marketing tactic, which is why all the top brands use them to promote.
Improve marketing with text messaging coupons and ways to win prizes.
Text messaging coupons are an excellent way for restaurants and retailers to market their business and reach their target audience directly. They are also a very effective way to drive sales and increase customer loyalty.
Here are some tips for using text messaging coupons to market and promote your restaurant or retail operation:
- Offer exclusive discounts and promotions. Customers are more likely to sign up for your text messaging list and redeem your coupons when offered something exclusive that they can’t get anywhere else.
- Personalize your messages. When you send out text messages, personalize them with the customer’s name. Personalization will make them feel more valued and appreciated.
- Create a sense of urgency. Let customers know that your coupons are only available for a limited time or that they can only redeem them on certain days of the week. Time-sensitive deals will encourage them to act quickly and visit your restaurant or retail location soon.
- Make it easy to redeem your coupons. Customers should be able to quickly save your text messaging coupons by showing them to their server or entering a code at checkout.
Promote using URL Parameters for SMS Marketers using Priiize Scratch-Offs.
This allows companies using the Priiize platform to email or text message a scratch-off game to their SMS lists and, using URL parameters, pass the customer’s email address, first name, last name, coupon ID code, and mobile phone number to the Priiize platform. Customers clicking the link will be brought directly to the scratch-off game “Play” screen without filling out an Opt-In form to play—Read more.
Here are some ideas for text messaging coupons that you can use to market and promote your restaurant:
- New customer discount. Offer new customers a discount on their first meal when they sign up for your text messaging list.
- Birthday discount. Send your customers a text message coupon on their birthday for a free dessert or appetizer, a free product, or a colossal deal.
- Weekly specials. Send out a weekly text message with your current specials and discounts.
- Flash sales. Offer exclusive flash sales to your text messaging subscribers.
- Loyalty program rewards. Encourage customers to sign up for your loyalty program by offering them text message coupons for exclusive rewards.
To start with text messaging marketing, you must sign up for an SMS service provider. Once you have signed up, you can create a keyword that customers can text to join your text messaging list. You can then start sending out text messages with your coupons and promotions.
Here are some additional tips for successful text messaging marketing:
- Get permission from your customers. Only send text messages to customers who have opted in to receive them.
- Don’t spam your customers. Please don’t send too many text messages, or you will risk annoying them.
- Segment your list. Segment your text messaging list to send targeted messages to different customer groups.
- Track your results. Use analytics to track the results of your text messaging campaigns to see what is working and what is not.
- Additional benefits of URL Parameters for Email and SMS Marketers using Scratch-Off Games for Promotions and Coupons.
Following these tips, you can use text messaging coupons to promote your restaurant or retail operation and reach your target audience directly.
5. Maximize marketing gamification for business and eCommerce sites. Increase Lead Generations, Conversions, Average Orders, and Brand Awareness with Email and SMS Mobile Marketing.
Text messages engage and excite customers, turning conversations into conversions.
Retailers and Restaurants use their existing SMS platform to gain new customers and play Priiize scratch-off games.
Retail and Restaurant owners and chains use their SMS platforms to tie into their Priiize Scratch-offs campaigns. They acquire new customers while giving them their game’s URL to play all in one step:
- Create a QR Code for customers to scan at retail locations.
- The QR code takes customers to their SMS platform to opt-in first to play and agree to receive future promotions. (Add this verbiage to your games’ Rules, Terms, and Conditions).
- After a person submits their phone number, it takes them to the Priiize scratch-off to play your campaign.
List Builder Campaigns
Boost Your Marketing Strategy with List Builder Campaigns.
List Builder Campaigns typically refer to marketing strategies or initiatives to grow and expand an email subscriber list.
Using the Opt-In form at the beginning of your scratch-off game will convert anonymous traffic into known subscribers and increase visitor conversion rates. You can set the prizes, coupons, and win rate. When a user plays your game, they opt to receive email and SMS from your store as stated in the rules, terms, and conditions.
Email marketing is a powerful tool for businesses to connect with their audience, promote products or services, and build customer relationships.
A well-curated and engaged email list is crucial for the success of email marketing campaigns.
Here are some key aspects and strategies associated with List Builder campaigns using Priiize Scratch-Off Games.
SCRATCH-OFF GAMES FOR EMPLOYEES:
1. Employee Engagements
Engage through corporate email, team apps, video and in-person meetings, the intranet, and games, using your game’s URL and QR code to play.
Priiize Scratch-off games for employees are a fun and engaging way to show appreciation for your team’s hard work and dedication. Scratch-offs motivate employees and boost morale.
Here are a few ideas for how to use scratch-off games in the workplace:
- Use them as rewards for individual or team achievements. For example, you could give a scratch-off match to the employee who sells the most products in a month or to the team that completes a project on time and under budget.
- Use them for Perfect Attendance Programs – maximize performance. For example, show up to work every day for 30 days straight and earn an opportunity to receive a scratch-off card to win cash or swag.
- Use them for Safety Programs – hold down insurance costs. For example, have no accidents for 30 days straight and earn a scratch-off card to win cash in paycheck or prizes.
- Use them as incentives to participate in workplace initiatives. For example, you could give a scratch-off game to employees who sign up for a new training program or volunteer at a company event.
- Use them as part of a company-wide wellness program. For example, you could give a scratch-off game to employees who reach a certain number of steps in a week or complete a certain number of workouts in a month.
- Use them as random rewards for employees who go above and beyond. For example, you could keep a stack of scratch-off games on your desk and hand them out to employees who do something nice for a coworker or help you with a project.
No matter how you use them, scratch-off games can be a great way to show your employees that you appreciate their hard work and dedication.
Here are a few additional tips for using scratch-off games in the workplace:
- Choose suitable games. When choosing scratch-off games for your employees, be sure to select games that are appropriate for the workplace and that offer a variety of prize amounts. Consider creating scratch-off games that reflect the company’s culture or values.
- Set clear rules and expectations. Before distributing scratch-off cards, set clear rules and expectations for your employees.
- Make it fun! Scratch-off games should be a fun and rewarding experience for your employees. To make it even more fun, consider hosting a scratch-off party where employees can scratch their tickets together and socialize.
By following these tips, you can use Priiize scratch-off games to create a more positive and rewarding work environment for your employees.
SCRATCH-OFFS FOR SHOPPERS, SPORTS FANS & FUNDRAISING:
Engage In-Store
Engage trade marketing customers and consumers in-store on their cellphones by prompting them to scan a QR code on signage, click a game link, or text a custom SMS short code to receive a link to play your game. Consider using a digital Scratch Sticker to spice things up.
Connect to Digital from Physical
Transition shoppers from physical to digital seamlessly by sending participating consumers a direct link to a registration microsite or having them register on the Priiize Opt-In Form. Scratch-off campaigns are excellent for promoting on digital out-of-home platforms.
Incentivize new and established customers with virtual Scratch-Off Game Promotions:
- Customer Referrals
- Sign-up Bonuses
- Loyalty Rewards
- New Product Discounts
- Renewal and Activation Awards
- Sweepstakes Promotions – learn what constitutes a Sweepstake, Contest, and Lottery.
Specific Offer URL For Coupon Email and SMS Marketers
Priiize Intelligent Coupons –“Offer Specific URLs” for scratch-off game coupon prizes using the merge/personalization fields from your email and SMS blasts to the masses.
The Specific Offer URL feature is designed for businesses and agencies interested in building your email or SMS list, capturing legitimate email addresses, and limiting the prize won to a single use.
This feature requires the use of a third-party digital coupon system. The system must be capable of retrieving the information provided by the user in the Priiize opt-in form (email address, mobile number, first name, and last name) and using a unique URL to email a digital coupon for the prize won to the user using the email address provided in the opt-in form.
Offer-Specific URL Benefits:
- Personalization
- Trackability
- Segmentation
- Ease of Redemption
- Enhanced Security
- Cross-Channel Consistency
- 100% secure and prevents single-use coupon fraud.
URL Parameters for Email Marketers using Priiize Scratch-Offs.
URL Parameters allow companies using the Priiize platform to email or text message a scratch-off game to their Email lists and, using URL parameters, pass the customer’s email address, first name, last name, coupon ID code, and mobile phone number to the Priiize platform. Customers who click the link are brought directly to the scratch-off game “Play” screen without filling out an Opt-In form to play—Read more.
Encourage Re-Purchases using Access Codes and Promotion Codes.
By allowing multiple entries with multiple access entry codes, shoppers are encouraged to re-purchase for more chances to win.
See How it Works.
Watch this short video, which shows you an Opt-In Priiize scratch-off game from opt-in to coupon redemption. To learn more, Click here.
A Digital Coupon App is a fantastic thing.
Harness Winner Entries Across All Omni Channels.
Open your scratch-off game promotion up to your entire target audience and reach users wherever they are in real-time.
Deploy engaging user experiences.
Social Media Sweepstakes, Contests, and Giveaways.
Engage with users directly on social media with intuitive #hashtag promotions.
Use online Registration Forms and page Entry Microsites.
Online Registration Forms and a Microsite are accessible and quick-to-launch solutions for collecting data and registering users for your desired results. Upon clicking a submit button, redirect the user to your scratch-off game.
SMS Text-to-Enter Promotions.
Build your SMS marketing opt-in club database. Reach customers where they spend the most time with inexpensive and effective mobile promotions.
Existing Contacts and Customers.
Engage your existing high-value opt-in lists with engaging Email and SMS blasts.
Signage and Kiosks at Locations.
Reach new customers and increase engagement from those visiting your establishment, mall, or event. Use kiosks to have shoppers or guests enter name and contact information, or use them to redeem mall “cash” to spend at stores onsite.
Run digital and offline promotions, supporting campaigns with entries from any combination of:
- In-store purchases or visits
- Offline Purchases
- Online E-Commerce Purchases
- Promotion Registration Site
- SMS Text-to-Enter
- Social Media Advertising Pixel Integration
- Social Media Contests
- Social Media Giveaways
- What to know about Online Sweepstakes Promotions
FOR FUNDRAISERS & FOUNDATIONS:
Engage Donors
Engage donors in the field, at live events, emails, websites, or online by prompting them to scan a QR code on signage, click a link, or text a custom SMS short code to receive a link to play your game.
After every donation, trigger a scratch-off game link for a chance to play your scratch-off and win a prize.
Make a charity theme game that displays a dollar amount for players to donate instead of winning a prize.
There are many ways to do it, not just the ones mentioned here.
The best games are where everyone is a winner.
No one likes being a loser. The best scratch-off games are where everyone is a winner. If budgets are tight, instead of having losers, consider offering free downloads instead of loser reveals, which cost next to nothing.
Here are some inexpensive download prizes that could have a high perceived value while promoting your brand and name recognition.
Examples of free downloads that promote and tie back to your brand. Insert your company or product’s name where “Brand Name” appears for inspiration and thought-provoking ideas:
1. PDF booklet – ‘Brand Name’ Best of Xxxxxxxx for 2025.
2. Video Tutorial – ‘Brand Name’ Best of Xxxxxxxx for 2025.
3. A free Music Track
4. ‘Brand Name’ Poster
5. ‘Brand Name’ Mobile Phone Screensaver
6. ‘Brand Name’ Wallpaper
7. ‘Brand Name’ Digital Art
8. ‘Brand Name’ Exclusive Educational Content
9. How To Plan a ‘Brand Name’ Xxxxxx with a free Xxxxxx template.
10. ‘Brand Name’ Ringtone
11. ‘Brand Name’ Calendar
12. ‘Brand Name’ Coupon
13. ‘Brand Name’ Free Trial
Employee Scratch-Offs are an easy, fun, and enriching experience and engagement strategy.
“I get requests from company sales and marketing professionals and event planners asking what the best Priiize scratch-off games templates to use for tradeshows are. Here are the top 3 scenarios.”
“Retail professionals are using scratch-off games to use for their customer demand generation campaigns. Here are some of the ways they do it.”
New! Digital Scratch Card Fundraising and Digital Raffle Tickets Scratch-Off Games. Here are 4 fundraising scenarios using Priiize Scratch-offs.
New! Digital Raffle Tickets Scratch-Off Games. Here are two fundraising scenarios using Priiize Scratch-off Raffle Tickets.
Using Priiize Scratch-off Game Template – Scratch & Win + Opt-In + Claim Forms
Prizes include discounts on car repair services and cash payouts.
If you have any questions contact
Dennis Romano at Envision, Priiize Virtual Scratch-offs Games Headquarters –
Send an Email or call 732-922-8800
SIGN UP NOW
No credit card is required to start an account or create a 7-day free trial.
The best scratch-off games are where everyone is a winner.
The best scratch-off games are where everyone is a winner. No one likes being a loser. The best scratch-off games are where everyone is a winner. Take advantage of offering free digital downloads as prizes which cost next to nothing and fulfillment is effortless. If budgets are tight, instead of having losers, consider offering free
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What is a promo code?
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