3 Ways How To Promote Scratch-Off Games for Promotions

How to promote your scratch-off games.

Promote: Customers will need a way to get to your scratch-off game. Here are the ways how brands do it online, and offline.

3 ways to promote scratch-off games - on text messages, websites and in store signage using hyperlinks and QR codes.

Promote Your Unique Game Link and or QR code on:

  • Websites, emails, blogs, social media posts, and kiosks.
  • And on printed media: signs, posters, flyers, hand-outs, cards, print ads and mailers, and display on your website, computer, and TV monitors.
  • Another option is to use an SMS mobile messaging service. They will send your URL and or QR code via text messages to your clients. They are very inexpensive to send (less than a penny each), and many offer free versions of their service based on meeting certain quantity criteria.

Promoting Scratch-off Games by text and image links on the Internet on websites, email promos, blogs, social media posts, kiosks, and SMS text messages and push notifications.

These examples below are all demos; prizes won are for illustration only and are not redeemable.

1. LINKS: USE YOUR GAME’S UNIQUE URL

Text link:

Boot Hut Fire Sale! Play our instant win Scratch-Off Game for a chance to win up to 50% off your next purchase at Boot Hut. Play Now. You could be a winner! – Click here.

Button link:

Boot Hut Fire Sale! Play our instant win Scratch-Off Game for a chance to win up to 50% off your next purchase at Boot Hut.

Image link:

Boot Hut Fire Sale! Play our instant win Scratch-Off Game for a chance to win up to 50% off
 

2. USE YOUR GAME’S UNIQUE QR CODE

QR CODE for BOOTHUT SCRATCH-OFF GAMEBoot Hut also promotes Scratch-off Games in-stores by QR code – each game generates its own unique QR Code image print on your in-store signs, posters, flier handouts, cards; and display on your website and computer and TV monitors. Customers scan QR codes with their smartphone to play your Scratch-off Game. The best games are ones where everyone is a winner.

Websites:

Website homepage promoting the Hot Sale! Scratch-Off Game

Hang Tags:

Hang Tag for Hot Sale! Scratch-Off Game

Lanyards for Store Associates

Promote game with QR code on lanyards for store associates to wear in store

Store Signage:

Hot Sale! Scratch-Off Game
 
QR Code is used by retailers for customers to scan to play Scratch-Off Games, Capture Phone Numbers & Email Addresses.

3. SMS Mobile Marketing

Maximize marketing gamification for business and eCommerce sites. Increase Lead Generations, Conversions, Average Orders, and Brand Awareness with SMS Mobile Marketing.

Text messages engage and excite customers, turning conversations into conversions.

Retailers use their existing SMS platform to gain new customers and to play their Priiize scratch-off games.

Drive traffic with SMS messages!Retailers use their existing SMS platforms to tie into their Priiize Scratch-offs campaigns to acquire new customers while giving them their game’s URL to play all in one step:

  1. Create a QR Code for customers to scan at retail locations.
  2. The QR code takes customers to their SMS platform to opt-in first to play and agree to receive future promotions. (Also add this verbiage to your games’ Rules, Terms, and Conditions). 
  3. After a person submits their phone number, it then takes them to the Priiize scratch-off to play your campaign.
Diagram - retailers tie in Priiize Scratch-offs with their SMS platform to capture new customer cell phone numbers and email addresses.

Make custom scratch off coupons

Drive foot-traffic to your retail establishment, and online shoppers to your website.

Do-It-Yourself Basic Scratch-Offs. Make them fast, and easily.

Priiize is an economical and easy-to-use solution for do-it-yourself marketers. It uses a template system to help you build and manage your scratch-off campaigns.

Introducing Priiize, Virtual Scratch-Off and Win Cards Generator
This virtual scratch-off card was made by a graphic designer who created a round prize image and scratch-off dot, and an excellent color background image. Priiize offers free background images or uses your own. Create a link to your CRM landing page or website to collect winners' contact data.
Connect scratch-off games winners with your CRM program to collect personal data

Link your scratch-off game to a landing page on your CRM program or a website page with a web form. Have players register to redeem and receive their prize, or to play the game, or sign up to receive newsletters, future promotions, or any other remarketing criteria to build your database of new customers.

What is a QR Code?

QR code is a maze-like looking icon that is scanned using a QR Reader on your smartphone or tablet. 

Demo scratch-off game QR code to playHow do I scan the QR Code? – You point your smartphone camera at the code, and it does the rest. The QR code can create a text link that, when clicked on, takes your customer to your scratch-off game; or takes the customer directly to your game to play without a text link.

If you use an iPhone, you already have a QR Reader app installed on your iPhone.

If you have a Droid Phone, you have to download a free QR Reader in your AppStore or Google Play.

Search the term “QR Reader,” and several will display to choose from and download. 

Four Live Demos - Play Priiize Scratch-Off Games

The March Madness Scratcher is made with free scratch-off game images from Priiize.
DEMO

This scratch-off game demo features the 
Scratch & Win + Prize Claim Form Template.
This is a demo; prizes won are for illustration only and are not redeemable.

This scratch-off game demo game features the 
Scratch & Win + Prize Claim Form Template used for virtual meetings.
This is a demo; prizes won are for illustration only and are not redeemable.

Dealstreet demo game features the Scratch & Win + Opt-In + Prize Claim Template.
DEMO

This scratch-off game demo game features the 
Scratch & Win + Opt-In + Prize Claim forms Template.
This is a demo; prizes won are for illustration only and are not redeemable.

This scratch-off game demo game features the 
Scratch & Win + Prize Claim Form Template. 
This is a demo; prizes won are for illustration only and are not redeemable.

If you have any questions contact
Dennis Romano at Envision, Priiize Virtual Scratch-offs Games Headquarters
Phone: 732-922-8800 or Send an Email

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