3 Ways How To Promote Scratch-Off Games for Promotions

How to promote your scratch-off games.

Lure and Reward.

Elevate promotions with instant gratification. Try our Digital Scratch-offs now!

Promote Your Game to Customers and Employees Any Multiple of Ways.

Your players will need a way to get to your scratch-off game.

Every game generates a unique URL and QR Code. This is what you give people to play from.

You can use the URL as a text or image link and print the QR Code on surfaces and digital media. Use one or both methods to have your audience play.

Here are the most popular mediums being used.


Lure and Reward.

These examples below are all demos; prizes won only for illustration are not redeemable.

1. HYPERLINKS: Use your game's URL on text and image links on digital media.

Text link example:

Boot Hut Fire Sale! Play our instant-win Scratch-Off Game to win up to 50% off your next purchase at Boot Hut. Play Now. You could be a winner! – Click here.

Button link example:

Boot Hut Fire Sale! Play our instant-win Scratch-Off Game to win up to 50% off your next purchase at Boot Hut.

Image link example:

Boot Hut Fire Sale! Play our instant win Scratch-Off Game for a chance to win up to 50% off

QR Code Example:

Boot Hut Fire Sale! Boot Hut also promotes Scratch-off Games in-store by QR code – each game generates its unique QR Code image printed on your in-store signs, posters, flier handouts, and cards and displayed on your website and computer and TV monitors. Customers scan QR codes with their smartphones to play your Scratch-off Game. The best games are ones where everyone is a winner.


2. QR Codes - Use on digital media and print media surfaces - here are a few examples.


Website homepage promoting the Hot Sale! Scratch-Off Game

Hang Tags:

Hang Tag for Hot Sale! Scratch-Off Game

Lanyards for Store Associates

Promote game with QR code on lanyards for store associates to wear in store

Store Signage:

Hot Sale! Scratch-Off Game

Any Surface:

Retail Scratch Offs - Priiize

3. SMS Mobile Marketing

SMS & Text-to-Play - Reach Shoppers Where They Are Most - Their Cell Phones.

Cell Phone text messaging (SMS) scores a 98% open rate. Compared to the average Email Blast available rate of 16-20%. Text Messages are a better value and marketing tactic, which is why all the top brands use them.

Improve marketing with text messaging coupons and ways to win prizes.

Improve marketing with text messaging coupons.Text messaging coupons are an excellent way for restaurants and retailers to market their business and reach their target audience directly. They are also a very effective way to drive sales and increase customer loyalty.

Here are some tips for using text messaging coupons to market your restaurant or retail operation:

  • Offer exclusive discounts and promotions. Customers are more likely to sign up for your text messaging list and redeem your coupons when offered something exclusive that they can’t get anywhere else.
  • Personalize your messages. When you send out text messages, personalize them with the customer’s name. Personalization will make them feel more valued and appreciated.
  • Create a sense of urgency. Let customers know that your coupons are only available for a limited time or that they can only redeem them on certain days of the week. Time-sensitive deals will encourage them to act quickly and visit your restaurant or retail location soon.
  • Make it easy to redeem your coupons. Customers should be able to save your text messaging coupons quickly by showing them to their server or entering a code at checkout.

Here are some ideas for text messaging coupons that you can use to market your restaurant:

  • New customer discount. Offer new customers a discount on their first meal when they sign up for your text messaging list.
  • Birthday discount. Send your customers a text message coupon on their birthday for a free dessert or appetizer, a free product, or a colossal deal.
  • Weekly specials. Send out a weekly text message with your current specials and discounts.
  • Flash sales. Offer exclusive flash sales to your text messaging subscribers.
  • Loyalty program rewards. Encourage customers to sign up for your loyalty program by offering them text message coupons for exclusive rewards.

Improve marketing with text messaging coupons and ways to win prizes.

To start with text messaging marketing, you must sign up for an SMS service provider. Once you have signed up, you can create a keyword that customers can text to join your text messaging list. You can then start sending out text messages with your coupons and promotions.

Here are some additional tips for successful text messaging marketing:

  • Get permission from your customers. Only send text messages to customers who have opted in to receive them.
  • Don’t spam your customers. Please don’t send too many text messages, or you will risk annoying them.
  • Segment your list. Segment your text messaging list so you can send targeted messages to different groups of customers.
  • Track your results. Use analytics to track the results of your text messaging campaigns to see what is working and what is not.

Following these tips, you can use text messaging coupons to market your restaurant or retail operation and reach your target audience directly.

Maximize marketing gamification for business and eCommerce sites. Increase Lead Generations, Conversions, Average Orders, and Brand Awareness with SMS Mobile Marketing.

Text messages engage and excite customers, turning conversations into conversions.

Retailers and Restaurants use their existing SMS platform to gain new customers and play Priiize scratch-off games.

Retail and Restaurant owners and chains use their SMS platforms to tie into their Priiize Scratch-offs campaigns.Retail and Restaurant owners and chains use their SMS platforms to tie into their Priiize Scratch-offs campaigns. They acquire new customers while giving them their game’s URL to play all in one step:

  1. Create a QR Code for customers to scan at retail locations.
  2. The QR code takes customers to their SMS platform to opt-in first to play and agree to receive future promotions. (Add this verbiage to your games’ Rules, Terms, and Conditions). 
  3. After a person submits their phone number, it takes them to the Priiize scratch-off to play your campaign.


1. Employee Engagements

Scratch-off games for employees are a fun and engaging way to show appreciationEngage through corporate email, team apps, video and in-person meetings, intranet, and games with your game’s URL and or QR code to play.

Priiize Scratch-off games for employees are a fun and engaging way to show appreciation for your team’s hard work and dedication. Scratch-offs motivate employees and boost morale.

Here are a few ideas for how to use scratch-off games in the workplace:

  • Use them as rewards for individual or team achievements. For example, you could give a scratch-off game to the employee who sells the most products in a month or to the team that completes a project on time and under budget.
  • Use them for Perfect Attendance Programs – maximize performance. For example, show up to work every day for 30 days straight and earn an opportunity to receive a scratch-off card to win cash or swag.
  • Use them for Safety Programs – hold down insurance costs. For example, have no accidents for 30 days straight and earn a scratch-off card to win cash in paycheck or prizes.
  • Use them as incentives to participate in workplace initiatives. For example, you could give a scratch-off game to employees who sign up for a new training program or volunteer to participate in a company event.
  • Use them as part of a company-wide wellness program. For example, you could give a scratch-off game to employees who reach a certain number of steps in a week or complete a certain number of workouts in a month.
  • Use them as random rewards for employees who go above and beyond. For example, you could keep a stack of scratch-off games on your desk and hand them out to employees who do something nice for a coworker or help you with a project.

No matter how you use them, scratch-off games can be a great way to show your employees that you appreciate their hard work and dedication.

Here are a few additional tips for using scratch-off games in the workplace:

  • Choose the suitable games. When choosing scratch-off games for your employees, be sure to select games that are appropriate for the workplace and that offer a variety of prize amounts. Consider creating scratch-off games for the company’s culture or values.
  • Set clear rules and expectations. Before distributing scratch-off cards, set clear rules and expectations for your employees. 
  • Make it fun! Scratch-off games should be a fun and rewarding experience for your employees. To make it even more fun, consider hosting a scratch-off party where employees can scratch their tickets together and socialize.

By following these tips, you can use Priiize scratch-off games to create a more positive and rewarding work environment for your employees.


Engage In-Store
Engage customers in-store with scratch offsEngage customers in-store on their cellphones by prompting them to scan a QR code on signage, click a game link, or text a custom SMS short code to receive a link to play your game.

Connect to Digital from Physical
Transition shoppers from physical to digital seamlessly by sending participating consumers a direct link to a registration microsite or having them register on the Priiize Opt-In Form.

Incentivize new and established customers with virtual Scratch-Off Game Promotions:

  • Customer Referrals
  • Sign-up Bonuses
  • Loyalty Rewards
  • New Product Discounts
  • Renewal and Activation Awards

Encourage Re-Purchases using Access Codes and Promotion Codes.
By allowing multiple entries with multiple access entry codes, shoppers are encouraged to re-purchase for more chances to win.

Harness Winner Entries Across All Omni Channels

Engage sports fan customers - PriiizeOpen your scratch-off game promotion up to your entire target audience and reach users wherever they are in real time.

Deploy engaging user experiences.

Social Media Sweepstakes, Contests, and Giveaways.
Engage with users directly on social media with intuitive #hashtag promotions.

Use online Registration Forms and page Entry Microsites.
Online Registration Forms and a Microsite are accessible and quick-to-launch solutions that collect data and register users for your desired results. Upon clicking a submit button, have the user redirected to your scratch-off game to play.

SMS Text-to-Enter Promotions.
Build your SMS marketing opt-in club database. Reach customers where they spend the most time with inexpensive and effective mobile promotions.

Existing Contacts and Customers.
Engage your existing high-value opt-in lists with engaging Email and SMS blasts.

On-premises signage and Kiosks.
Reach new customers and increase engagement from those visiting your establishment, mall, or event. Use kiosks to have shoppers or guests enter name and contact information, or use them to” red” em mall “cash” to spend at stores onsite.

Run digital and offline promotions, supporting campaigns with entries from any combination of:

  • In-store purchases or visits
  • Offline Purchases
  • Online E-Commerce Purchases
  • Promotion Registration Site
  • SMS Text-to-Enter
  • Social Media Contests
  • Social Media Giveaways
  • Sweepstakes


Happy fundraisers - Priiize Scratch Off CardsEngage Donors
Engage donors in the field, at live events, emails, websites, or online by prompting them to scan a QR code on signage, click a link, or text a custom SMS short code to receive a link to play your game.

Trigger a scratch-off game link after every donation is made for a chance to play your scratch-off to win a prize.

Make a charity theme game that displays a dollar amount for players to donate instead of winning a prize.

There are many ways to do it, not just the ones mentioned here.

Employee Scratch-Offs are an easy, fun, and enriching experience and engagement strategy.

“I get requests from company sales and marketing professionals and event planners asking what the best Priiize scratch-off games templates to use for tradeshows are. Here are the top 3 scenarios.”

“Retail professionals are using scratch-off games to use for their customer demand generation campaigns. Here are some of the ways they do it.”

New! Digital Scratch Card Fundraising and Digital Raffle Tickets Scratch-Off Games. Here are 4 fundraising scenarios using Priiize Scratch-offs.

How to Promote Scratch-Off Games 3

New! Digital Raffle Tickets Scratch-Off Games. Here are two fundraising scenarios using Priiize Scratch-off Raffle Tickets.

Using Priiize Scratch-off Game Template – Scratch & Win + Opt-In + Claim Forms

Prizes include discounts on car repair services and cash payouts.

Workaround for delivering 1x-Use Exclusive Promo Codes to thousands of players.

How to deliver 1x-Use Exclusive Promo Codes to players using Priiize Digital Scratch-Off Games.

There may be a situation when you want to give, in mass, 1x-use access codes to thousands of consumers, but you cannot send dynamic emails with unique promo codes. Here is one workaround that may work for you.


Supplemental Service Providers for Promotions

Additional Service Providers for Sales Promotions:
Prize & Promotion Indemnity Insurance and SMS Text Messaging – learn more.


Prize & Promotion Indemnity Insurance:
PPI Prize & Promotion Insurance
John Perugini
(603) 380-7809

SMS Text Messaging Provider:
AGE Media & Promotion Text Messaging
Mindy Gross

If you have any questions contact
Dennis Romano at Envision, Priiize Virtual Scratch-offs Games Headquarters
 Send an Email or call 732-922-8800


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Mall promotions using scratch-offs are a great way to excite shoppers about visiting your mall.

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