3 Ways How To Promote Scratch-Off Games for Promotions

How to promote your scratch-off games.

Lure and Reward.

Promote: Customers and Employees will need a way to get to your scratch-off game. Here are the most popular used methods.

3 ways to promote scratch-off games - on text messages, websites and in store signage using hyperlinks and QR codes.

FOR EMPLOYEES:

1. Employee Engagements

Engage through corporate email, team apps, video meetings, intranet, and SMS with your game’s URL and or QR code to play.

 

FOR SHOPPERS:

Engage In-Store
Engage consumers in-store on their cellphones by prompting them to text a custom SMS short code to receive a link to play your game. Displaying your game’s QR code to play on signage is most commonly used.

Connect to Digital from Physical
Transition shoppers from physical to digital seamlessly by sending participating consumers a direct link to a registration microsite or having them register on the Priiize Opt-In Form.

Encourage Re-Purchases using Access Codes and Promotion Codes.
By allowing multiple entries with multiple access entry codes, shoppers are encouraged to re-purchase for more chances to win.

Harness Winner Entries Across All Omni Channels

Open your scratch-off game promotion up to your entire target audience and reach users wherever they are in real-time.

 
Deploy engaging user experiences.

Social Media Sweepstakes, Contests, and Giveaways
Engage with users directly on social media with intuitive #hashtag promotions.

Use online Registration Forms and page Entry Microsites.
Online Registration Forms and a Microsite are accessible and quick-to-launch solutions that collect data and register users for your desired results.

SMS Text-to-Enter Promotions
Build your SMS marketing opt-in club database. Reach customers where they spend the most time with inexpensive and effective mobile promotions.

Existing Contacts and Customers
Engage your existing high-value opt-in lists with engaging email and SMS blasts.

On-Premises Signage and Kiosks
Reach new customers and increase engagement from those visiting your establishment, mall, or event.

 

Run digital and offline promotions, supporting campaigns with entries from any combination of:

  • In-Store Purchases
  • Offline Purchases
  • Online E-Commerce Purchases
  • Promotion Registration Site
  • SMS Text-to-Enter
  • Social Media Contests
  • Social Media Giveaways
  • Sweepstakes

Lure and Reward.

These examples below are all demos; prizes won only for illustration are not redeemable.

1. LINKS: USE YOUR GAME’S UNIQUE URL

Text link:

Boot Hut Fire Sale! Play our instant-win Scratch-Off Game to win up to 50% off your next purchase at Boot Hut. Play Now. You could be a winner! – Click here.

Button link:

Boot Hut Fire Sale! Play our instant-win Scratch-Off Game to win up to 50% off your next purchase at Boot Hut.

Image link:

Boot Hut Fire Sale! Play our instant win Scratch-Off Game for a chance to win up to 50% off
 

2. USE YOUR GAME’S UNIQUE QR CODE

QR CODE for BOOTHUT SCRATCH-OFF GAMEBoot Hut also promotes Scratch-off Games in-store by QR code – each game generates its unique QR Code image printed on your in-store signs, posters, flier handouts, and cards; and displayed on your website and computer and TV monitors. Customers scan QR codes with their smartphones to play your Scratch-off Game. The best games are ones where everyone is a winner.

Websites:

Website homepage promoting the Hot Sale! Scratch-Off Game

Hang Tags:

Hang Tag for Hot Sale! Scratch-Off Game

Lanyards for Store Associates

Promote game with QR code on lanyards for store associates to wear in store

Store Signage:

Hot Sale! Scratch-Off Game
 

SMS & Text-to-Enter - Reach Shoppers Where They Are Most - Their Cell Phones.

Cellphone messaging gets a 98% open rate. Compared to the average Email blast open rate of 16-20%, SMS is a better value and marketing tactic and why all the big brands use it.

QR Code is used by retailers for customers to scan to play Scratch-Off Games, Capture Phone Numbers & Email Addresses.

3. SMS Mobile Marketing

Maximize marketing gamification for business and eCommerce sites. Increase Lead Generations, Conversions, Average Orders, and Brand Awareness with SMS Mobile Marketing.

Text messages engage and excite customers, turning conversations into conversions.

Retailers use their existing SMS platform to gain new customers and to play their Priiize scratch-off games.

Drive traffic with SMS messages!Retailers use their existing SMS platforms to tie into their Priiize Scratch-offs campaigns to acquire new customers while giving them their game’s URL to play all in one step:

  1. Create a QR Code for customers to scan at retail locations.
  2. The QR code takes customers to their SMS platform to opt-in first to play and agree to receive future promotions. (Also add this verbiage to your games’ Rules, Terms, and Conditions). 
  3. After a person submits their phone number, it then takes them to the Priiize scratch-off to play your campaign.
Diagram - retailers tie in Priiize Scratch-offs with their SMS platform to capture new customer cell phone numbers and email addresses.

INTEGRATE SMS WITH PRIIIZE SCRATCH-OFF GAMES
74 SMS Best Practices From Direct Marketing Experts

Workaround for delivering 1x-Use Exclusive Promo Codes to thousands of players.


How to deliver 1x-Use Exclusive Promo Codes to players using Priiize Digital Scratch-Off Games.

There may be a situation when you want to give, in mass, 1x-use access codes to thousands of consumers, but you cannot send dynamic emails with unique promo codes. Here is one workaround that may work for you.

CONTINUE READING»

Email blast - invite consumers to participate and play the dealership’s scratch-offs campaign.
Email Blast - Announcing the promotion and game registration.
In this example, the consumer’s PROMO CODE is 935-XNJ-688.
Email bounce back with exclusive Promo Code to play.
How to Promote Scratch-Off Games 1
Player scans QR Code on premises and opts-in to play.
Play the game
Digital Scratch-Off Card to win a prize.
Win prize
Prize is revealed. Depending on your program mechanics, the next step is submitting a prize claim form.

New! Opt-In Access Codes

Use on the Scratch & Win + Claim, Scratch & Win + Opt-in, and Scratch & win + Optin + Claim Templates. 

Opt-in Access Codes Instructions   |  (Instructions – PDF download)

New! Prize Validation Codes

Use prize validation promo codes in any of the four templates.
Validate winners and prizes with unique 1x use, limited and unlimited codes.

Prize Validation Codes Instructions   |   (Instructions – PDF download)

Best Use Cases by Industry.

Employee Scratch-Offs are an easy, fun, and enriching experience and engagement strategy.

“I get requests from company sales and marketing professionals and event planners asking what the best Priiize scratch-off games templates to use for tradeshows are. Here are the top 3 scenarios.”

“Retail professionals are using scratch-off games to use for their customer demand generation campaigns. Here are some of the ways they do it.”

New! Digital Scratch Card Fundraising and Digital Raffle Tickets Scratch-Off Games. Here are 4 fundraising scenarios using Priiize Scratch-offs.

How to Promote Scratch-Off Games 5

New! Digital Raffle Tickets Scratch-Off Games. Here are two fundraising scenarios using Priiize Scratch-off Raffle Tickets.

Using Priiize Scratch-off Game Template – Scratch & Win + Opt-In + Claim Forms

Prizes include discounts on car repair services and cash payouts.

Workaround for delivering 1x-Use Exclusive Promo Codes to thousands of players.


How to deliver 1x-Use Exclusive Promo Codes to players using Priiize Digital Scratch-Off Games.

There may be a situation when you want to give, in mass, 1x-use access codes to thousands of consumers, but you cannot send dynamic emails with unique promo codes. Here is one workaround that may work for you.

CONTINUE READING»

Email blast - invite consumers to participate and play the dealership’s scratch-offs campaign.
In this example, the consumer’s PROMO CODE is 935-XNJ-688.
How to Promote Scratch-Off Games 1
Play the game
Win prize

If you have any questions contact
Dennis Romano at Envision, Priiize Virtual Scratch-offs Games Headquarters
 Send an Email or call 732-922-8800

Planning for Open & Close-Ended Scratch-Off Campaigns.
How to plan the number of prizes to allocate to winners and losers.

Follow us on Linkedin - Priiize.com
Follow us on Linkedin

Please share our website

Scroll to Top