How to promote your scratch-off games.

Lure and Reward.

Promote: Customers and Employees will need a way to get to your scratch-off game. Here are the most popular used methods.

FOR EMPLOYEES:

1. Employee Engagements

Engage through corporate email, team apps, video meetings, intranet, and SMS with your game’s URL and or QR code to play.

FOR SHOPPERS:

Engage In-Store
Engage consumers in-store on their cellphones by prompting them to text a custom SMS short code to receive a link to play your game. Displaying your game’s QR code to play on signage is most commonly used.

Connect to Digital from Physical
Transition shoppers from physical to digital seamlessly by sending participating consumers a direct link to a registration microsite or having them register on the Priiize Opt-In Form.

Encourage Re-Purchases using Access Codes and Promotion Codes.
By allowing multiple entries with multiple access entry codes, shoppers are encouraged to re-purchase for more chances to win.

Harness Winner Entries Across All Omni Channels

Open your scratch-off game promotion up to your entire target audience and reach users wherever they are in real-time.

Deploy engaging user experiences.

Social Media Sweepstakes, Contests, and Giveaways
Engage with users directly on social media with intuitive #hashtag promotions.

Use online Registration Forms and page Entry Microsites.
Online Registration Forms and a Microsite are accessible and quick-to-launch solutions that collect data and register users for your desired results.

SMS Text-to-Enter Promotions
Build your SMS marketing opt-in club database. Reach customers where they spend the most time with inexpensive and effective mobile promotions.

Existing Contacts and Customers
Engage your existing high-value opt-in lists with engaging email and SMS blasts.

On-Premises Signage and Kiosks
Reach new customers and increase engagement from those visiting your establishment, mall, or event.

Run digital and offline promotions, supporting campaigns with entries from any combination of:

In-Store Purchases
Offline Purchases
Online E-Commerce Purchases
Promotion Registration Site
SMS Text-to-Enter
Social Media Contests
Social Media Giveaways
Sweepstakes

Lure and Reward.

These examples below are all demos; prizes won only for illustration are not redeemable.

1. LINKS: USE YOUR GAME’S UNIQUE URL

Text link:

Boot Hut Fire Sale! Play our instant-win Scratch-Off Game to win up to 50% off your next purchase at Boot Hut. Play Now. You could be a winner! – Click here.

Button link:

Boot Hut Fire Sale! Play our instant-win Scratch-Off Game to win up to 50% off your next purchase at Boot Hut.

Image link:

2. USE YOUR GAME’S UNIQUE QR CODE

Boot Hut also promotes Scratch-off Games in-store by QR code – each game generates its unique QR Code image printed on your in-store signs, posters, flier handouts, and cards; and displayed on your website and computer and TV monitors. Customers scan QR codes with their smartphones to play your Scratch-off Game. The best games are ones where everyone is a winner.

Websites:

Hang Tags:

Lanyards for Store Associates

Store Signage:

SMS & Text-to-Enter - Reach Shoppers Where They Are Most - Their Cell Phones.

Cellphone messaging gets a 98% open rate. Compared to the average Email blast open rate of 16-20%, SMS is a better value and marketing tactic and why all the big brands use it.

3. SMS Mobile Marketing

Maximize marketing gamification for business and eCommerce sites. Increase Lead Generations, Conversions, Average Orders, and Brand Awareness with SMS Mobile Marketing.

Text messages engage and excite customers, turning conversations into conversions.

Retailers use their existing SMS platform to gain new customers and to play their Priiize scratch-off games.

Retailers use their existing SMS platforms to tie into their Priiize Scratch-offs campaigns to acquire new customers while giving them their game’s URL to play all in one step:

Create a QR Code for customers to scan at retail locations.
The QR code takes customers to their SMS platform to opt-in first to play and agree to receive future promotions. (Also add this verbiage to your games’ Rules, Terms, and Conditions).
After a person submits their phone number, it then takes them to the Priiize scratch-off to play your campaign.

INTEGRATE SMS WITH PRIIIZE SCRATCH-OFF GAMES
74 SMS Best Practices From Direct Marketing Experts

Workaround for delivering 1x-Use Exclusive Promo Codes to thousands of players.

How to deliver 1x-Use Exclusive Promo Codes to players using Priiize Digital Scratch-Off Games.
There may be a situation when you want to give, in mass, 1x-use access codes to thousands of consumers, but you cannot send dynamic emails with unique promo codes. Here is one workaround that may work for you.

CONTINUE READING»

New! Opt-In Access Codes

Use on the Scratch & Win + Claim, Scratch & Win + Opt-in, and Scratch & win + Optin + Claim Templates.

Opt-in Access Codes Instructions | (Instructions – PDF download)

New! Prize Validation Codes

Use prize validation promo codes in any of the four templates.
Validate winners and prizes with unique 1x use, limited and unlimited codes.

Prize Validation Codes Instructions | (Instructions – PDF download)

Best Use Cases by Industry.

Employee Scratch-Offs

Best-Use Cases Based on Clients' Feedback.

Employee Scratch-Offs are an easy, fun, and enriching experience and engagement strategy.

Tradeshow Scratch-off Games

Best-Use Cases Based on Clients' Feedback.

“I get requests from company sales and marketing professionals and event planners asking what the best Priiize scratch-off games templates to use for tradeshows are. Here are the top 3 scenarios.”