How to promote scratch-off games.
Promote: Customers will need a way to get to your scratch-off game. Here are the ways how brands do it online, and offline.
Promote Your Unique Game Link and or QR code on:
- Websites, emails, blogs, social media posts, and kiosks.
- And on printed media: signs, posters, flyers, hand-outs, cards, print ads and mailers, and display on your website, computer, and TV monitors.
- Another option is to use an SMS mobile messaging service such as TextMagic and SimpleTextin. They will send your URL and or QR code via text messages to your clients. They are very inexpensive to send (less than a penny each) and many offer free versions of their service based on meeting certain quantities criteria.
Promoting Scratch-off Games by text and image links on the Internet on websites, email promos, blogs, social media posts, kiosks, and SMS text messages and push notifications.
These examples below are all demos; prizes won are for illustration only and are not redeemable.
1. LINKS: USE YOUR GAME’S UNIQUE URL
Boot Hut Fire Sale! Play our instant win Scratch-Off Game for a chance to win up to 50% off your next purchase at Boot Hut.
2. USE YOUR GAME’S UNIQUE QR CODE
Boot Hut also promotes Scratch-off Games in-stores by QR code – each game generates its own unique QR Code image print on your in-store signs, posters, flier handouts, cards; and also display on your website, and computer and TV monitors. Customers scan QR Code with their smartphone to play your Scratch-off Game. The best games are ones where everyone is a winner.
Lanyards for Store Associates
Scratch-Off Games Campaign Planner Free Guide
Make custom scratch off coupons
Drive foot-traffic to your retail establishment, and online shoppers to your website.
Do-It-Yourself Basic Scratch-Offs. Make them fast, and easily.
Priiize is an economical and easy-to-use solution for do-it-yourself marketers. It uses a template system to help you build and manage your scratch-off campaigns.
Link your scratch-off game to a landing page on your CRM program or a website page with a web form. Have players register to redeem and receive their prize, or to play the game, or sign up to receive newsletters, future promotions, or any other remarketing criteria to build your database of new customers.
What is a QR Code?
QR code is a maze-like looking icon that is scanned using a QR Reader on your smartphone or tablet.
How do I scan the QR Code? – You point your smartphone camera at the code, and it does the rest. The QR code can create a text link that, when clicked on, takes your customer to your scratch-off game; or takes the customer directly to your game to play without a text link.
If you use an iPhone, you already have a QR Reader app installed on your iPhone.
If you have a Droid Phone, you have to download a free QR Reader in your AppStore or Google Play.
Search the term “QR Reader,” and several will display to choose from and download.
Four Live Demos - Priiize Scratch-Off Games
Brands around the world use and trust Priiize with their gamification programs.
Make scratch-off games.
Custom Scratch-off Games for your mobile marketing.
We also provide turn-key programs from managed planning, graphics, programming, game implementation, campaign promotion and advertising, monitoring, reporting, and prize management and fulfillment.
Why Mobile Marketing Can Be Big For Your Business, And How To Use It – by Laura Cole, Vivial.
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