Transform the traditional Advent Calendar into a digital scratch-off experience powered by Priiize.
Each day from December 1 to 24th, players unlock a new scratch-off card that reveals a surprise — discounts, freebies, exclusive content, or charitable donations.
Every play captures participant data, growing your customer list while delivering measurable engagement and joy.
TierExample PrizesQuantityReveal Timing
| Tier | Example Prizes | Quantity | Reveal Timing |
|---|---|---|---|
| 🎁 Tier 1 | $100 gift cards, premium product bundles | 3–5 | Dec 20–24 |
| 🎉 Tier 2 | $25 gift cards, branded swag, free shipping | 50–100 | Dec 10–19 |
| 🌟 Tier 3 | 10%–20% discount codes, bonus points | Unlimited | Dec 1–9 |
| ❤️ Charity Tie-In | “We donate $1 for every play.” | Optional | All days |
Tip: Create emotional momentum — small early wins, bigger surprises later.
Phase, Date Range, and Actions:
| Pre-Launch | Nov 10–30 | Launch a teaser campaign on social media and email (“Something magical starts December 1”). |
| Live Campaign | Dec 1–24 | Release daily scratch-offs; post reminders, stories, and countdowns. |
| Post-Campaign | Dec 26–31 | Send a thank-you message and receive an exclusive New Year offer. |
| Reporting | Jan 2–5 | Export player data, prize redemptions, and engagement metrics. |
Track all key performance indicators through your Priiize dashboard:
👉 Ready to see how these promotions can work for your brand? Schedule a free demo with Priiize today.
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