URL Parameters - Instructions and Features.
For Email and SMS Marketers using Priiize Scratch-Offs.
Enabling companies using the Priiize platform to email or text message a scratch-off game to their email and SMS lists and, using URL parameters, pass the customer’s email address, first name, last name, coupon ID code, and mobile phone number to the Priiize platform. Customers clicking the link will be brought directly to the scratch-off game “Play” screen without filling out an Opt-In form to play.
- USE EMAIL OR MOBILE NUMBERS AS UNIQUE IDENTIFIERS to make gameplay seamless and prevent fraud.
- LIMIT GAMEPLAYS—Control the number of times a person can play a game at any time. Limit scratch-off game plays using the player’s email address or mobile number. This guarantees the number of times a person can play the scratch-off game over a designated period, utilizing the customer’s email address and mobile number as the key identifier.
- ADD TO CALENDAR—Allow players to save a date on their calendar for when they can play your scratch-off game again.
This works with the Priiize Scratch & Win + Opt-In Template.
The process starts with setting up a URL parameter in your email or SMS dashboard, structured to pull your customer’s information through and capture it by Priiize.
Replace the URL with your Priiize Live game URL, Email, First Name, Last Name, Phone Number, Code, and whatever parameters are needed to be passed through, starting from your Email or SMS. Provide a Dashboard through the Priiize scratch-off game.
Add your custom parameters with your (A) PRIIIZE LIVE GAME URL, (B) Email, (C) First Name, (D) Last Name, (E) Phone Number, and (F) optional miscellaneous code for a Promo Code or an Opt-In Code.
Data will be auto-populated if values are passed in the fields below:
Optin_Phone_No
Optin_Email
Optin_Last_Name
Optin_First_Name
Optin_Code
Promo_Code
+ Additional fields joined with an underscore will be auto-populated.
EXAMPLE—PRIIIZE SCRATCH-OFF GAME URL PARAMETER: Replace the Priiize Game URL with yours and your desired personalized parameters.
URL Parameter Correct Code example for a URL Parameter. It could slightly differ depending on the email or SMS platform you are using:
https://win.priiize.com/game/campaign/abcdefghijk123456789?&Optin_Email=[email]&Optin_First_Name=[fname]&Optin_Last_Name=[lname]&Optin_Phone_No=[phone]&Optin_Code=[code]
Depending on how you set it up, it will pass through your player’s name, email, phone number, and more through Priiiize without needing an opt-in form.
https://win.priiize.com/game/campaign/abcdefghijk123456789?& &Optin_Email=johnsmith@website.com&Optin_First_Name=John&Optin_Last_Name=Smith&Optin_Phone_No=2125555555&Optin_Code=123
Instructions for setting up URL Parameters for your Priiize Scratch-Off Game.
The following eliminates the need to display Opt-In and Prize Claim forms on your scratch-off game. The URL Parameters flow through Priiize, and the programming automatically records everything for a streamlined user experience.
Start your campaign using the Priiize Scratch & Win + Opt-In Template.
Set up your Basic Info in TAB 1, and then go to TAB 3 PREVIEW > Click the OPT-IN TAB.
Based on your game’s needs, you can active any combination of the following:
- Email Input only
- Mobile Input Only
- Email Input and Mobile Input
This example activates both Email Input and Mobile Input parameter options. Follow the same procedure for a single Input by activating either the Email or Mobile Input.
(B)Activate Email Input and/or Mobile Input depending on your Parameters.
Email Input: TAB 3 PREVIEW > OPT-IN TAB > Email Input
Mobile Input: TAB 3 PREVIEW > OPT-IN TAB > Mobile Input
Activate Auto Submit – this bypasses the Opt-In form from needing to be filled out by your players.
The Auto-Submit feature must be activated to integrate with URL Parameters. This hides the Opt-In Form from view. It will allow your players to play without needing to enter their name, email, or phone number on the Opt-In Form – they will go straight to playing your scratch-off game. The player’s parameter data, the date played, and the prize(s) won will populate the Opt-Ins to Play and Winners lists on the TAB 5 CAMPAIGN RESULT page. You can download this data in Excel or CSV or use a Webhook to send the data to your CRM program.
NEXT PLAY – Set Up
Go to TAB 3 PREVIEW > PLAY TAB > Next Play
Limiting scratch-off game plays using the player’s email address. This guarantees the number of times a person can play the scratch-off game over a designated period, utilizing the customer’s email address and mobile number as the key identifier.
You have six options to choose from:
- End of the day – This is the default setting. Prizes must be redeemed the same day it was played.
- Immediate Replay – Use this feature when you want players to be able to play repeatedly without any time delay.
- Custom Hours – The “End of Day” field is the default setting. To set a specific number of hours for expiration, click the small X” and select the “Enter custom hours here” field in the dropdown menu. Enter the numbers of hours. To calculate “days,” multiply the number of days x 24 (hours) and enter the total hours in the field. (Example: 7 days x 24 (hours) = 168 hours). The lowest number of hours you can enter is “1”.
- Never Again – They can play only one time.
- Week – Starts on the first Sunday and ends on the following Saturday.
- Month – Calendar Month – Starts on the first day of the calendar month.
Select one from the dropdown menu that fits your requirements.
NOTE: Depending on your game’s Next Play’s “Period of Time” and “Number of Plays Per Person,” you may need to use the “Live with Dates” setting with a start and end date on the calendars instead of the “Live” setting under “Select Your Campaign Status – Draft, Pause, or Live Mode” (The screenshot is shown below)
Number of Plays Per Person
Enter the maximum number of times a person can play during your selected time to play. – Set-Up
Go to TAB 3 PREVIEW > Play TAB > Next Play > Number of Plays Per Person
This is the maximum number of times a player can play within your selected period.
Limit Exceeds Action
If a player tries to play again and exceeds the number of times they are allowed to play, there are two options you can select from for the player to see.
OPTION 1: Error – the error message “Maximum play limit reached” will display on their device. You may customize the text in the “Error Message” fill-in field.
OPTION 2: Navigate to Last Record – this will display the prize reveal message they were last on, and they won’t be able to go to the scratch-off and play again. This shows their last result screen: they played what they won or did not win and can’t play again.
Limit Exceeds Action
Navigate to the Last Record
Next Play Auto Redirect
Activate the toggle switch if you allow players to play multiple times (the number entered in “Number of Plays Per Person per period selected.” This feature will auto-redirect players to their scratch-off screen, allowing them to play the game again. The Priiize System will remember the opt-in information that was initially entered or passed through to the Priiize System via the Opt-In URL. It is like using the “Play Again” button, but it will work automatically when the period expires, and your player can play again seamlessly.
ADD TO CALENDAR INSTRUCTIONS.
Example text for the Name and Description copy:
(B). “Name” – Type the custom text to display as the event’s name on your player’s calendar. In the example below, the fill-in field has “Play My Scratch-Off Again.”
(C). “Description” – Type in the custom text you want to display as the event’s description. In this example, the game’s Live URL was added to the text Description field to make playing your game the ‘NEXT TIME’ they are allowed from within their Calendar event more accessible and faster.
(D). “Calendar Options” – Select any or all calendar providers that will display on your player’s device to choose from. The options are Apple, Google, iCal, Outlook.com, Microsoft 365, Microsoft Teams, and Yahoo calendars.
(A). The “Add to Calendar” button is displayed on your game (see below.) When the button is taped or clicked, the (D) calendar providers you chose will display on the drop-down menu. Players will select one from the list if they choose to.
(E). If “Dark Mode” was selected in your setup, the background turned dark and blurred the game graphics under it. If Dark Mode is not selected, the background remains transparent.
