Who Uses Priiize?
Leading brands, organizations, and event hosts who want to boost engagement and reward audiences in fun, interactive ways use Priiize scratch-off games. Typical users include:
1. Businesses Engaging Their Customers
- Promotional campaigns: offer discounts, coupons, early-access offers, or exclusive deals via digital scratch-offs
- Product launches: build excitement by having users “scratch to reveal” special launch perks
- Loyalty programs: reward repeat customers or tiered loyalty levels with scratch-off incentives
- Seasonal/holiday promotions: run themed scratch-off campaigns during holidays or special events
- Referral campaigns: invite customers to refer friends in exchange for scratch-off rewards
2. Internal Programs (for Employees)
Priiize is often used in corporate settings to gamify and enrich internal initiatives:
- Recognition & rewards: honor employee milestones, achievements, or performance
- Safety programs: incentivize safety-related behavior through scratch-off rewards
- Wellness initiatives: reward healthy habits and participation
- Training & development: gamify courses or skill certification by offering scratch-off incentives
- Sales goals & performance: tie scratch-off rewards to achieving sales targets
- Surveys & feedback: boost survey participation by offering scratch-off incentives
- Team building & anniversary recognition: use scratch-offs during events or to celebrate tenure
- Surprise rewards: introduce randomized scratch-off rewards to build morale
3. Events & Tradeshows
At events, Priiize helps attract booth traffic, collect leads, and deepen engagement:
- Use scratch-off games as “list-builders”
- Combine “scratch + opt-in” or “scratch + claim” interactions to capture attendee data
- Deliver prizes onsite or digitally
- Promote across omnichannel experiences (signage, mobile, booths)
4. Consumers, Shoppers & Fans
To engage end users directly in retail, hospitality, entertainment, and more, Priiize uses:
- Encourage in-store engagement (QR codes, signage, SMS short codes)
- Capture emails or phone numbers via opt-in/prize claim forms
- Bridge offline and online marketing (e.g., scan in-store, complete online)
- Incentivize repeat purchases with multiple entries or access codes
- Launch sweepstakes, surprise rewards, and themed games tied to shopping
5. Fundraisers & Nonprofits
Nonprofits and charitable causes use Priiize to gamify giving:
- Trigger a scratch-off after a donation, giving donors a chance to “win” a reward
- Create themed games tied to giving goals (e.g., scratch to reveal donation amounts)
- Use scratch-off entry as part of list-building and donor engagement campaigns
- Integrate into events, online campaigns, and outreach efforts
Summary
In short, Groups use Priiize in a variety of ways:
- Companies that want to deepen customer engagement through promotions
- HR & internal teams seeking to gamify employee engagement and rewards
- Event organizers & marketers driving interaction at tradeshows or campaigns
- Retailers, restaurants, sports teams, and entertainment brands are engaging end users
- Nonprofits & fundraisers looking to gamify donor campaigns
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How do you make a digital scratch card? »
Gamification Market – Growth, Trends, Covid-19 Impact, and Forecasts (2022 – 2027) »
There are many different ways to construct the game mechanics of a retail scratch-off campaign. These four demo games and the templates used are some ways to do it.
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Priiize is a self-serve scratch-off cards generator, which means if you want to get your custom scratch-offs in front of a chunk of millions of people, you can quickly get yourself set up.