Cannabis Scratch-Off Promotions is a marketing strategy used by cannabis brands and dispensaries to engage customers, drive additional sales, and store foot traffic.
These digital promotions typically offer customers a scratch-off card with a chance to win prizes, discounts, or free products. The surprise element of the scratch-off, which adds an exciting twist to the promotion, will pique customer interest and encourage participation.
Here’s how cannabis digital scratch-off promotions typically work:
- Promotion Mechanics:
- Customers may receive a scratch-off card with a purchase (often with a minimum spending amount) at a dispensary or cannabis retail location.
- The card usually contains multiple panels that the customer can scratch off to reveal potential rewards, enticing them with the possibility of winning exciting prizes. Rewards can include enticing free cannabis products (e.g., flowers, edibles, concentrates), substantial discounts (e.g., 10-30% off), or exclusive access to special events or limited-edition products. Prizes and Rewards:
- Complimentary Products: A standard prize is a free or discounted cannabis product, such as a gram of flower, pre-rolls, edibles, or concentrates.
- Discounts: Some scratch-offs offer customers a percentage off their next purchase or even a specific discount on a popular product.
- Exclusive Access: Prizes may include VIP access to private events, new product releases, or exclusive sales.
- Cash or Store Credit: In some cases, customers might win a monetary reward, store credit, or loyalty points redeemed in future purchases.
- Legal Considerations:
- Cannabis promotions, such as scratch-off cards, must comply with state and local regulations. Many regions have rules regarding cannabis marketing, ensuring that promotions don’t target minors, mislead customers, or violate the limits on giveaways or discounts.
- Some jurisdictions may restrict the types of prizes (e.g., some states may not allow free cannabis products as prizes) or require specific disclosures about the odds of winning.
- Customer Engagement:
- Digital Scratch-off Promotions drive repeat visits to the dispensary or cannabis retail location. Incentivized customers return to scratch more cards, especially if they are likely to win.
- They also enhance brand loyalty as consumers appreciate tangible rewards or discounts that are a bonus for their regular shopping habits.
- Digital Scratch-Offs:
- Some cannabis businesses have also incorporated digital scratch-off promotions, allowing customers to participate via a website or app. These digital versions typically involve the same concept but with a virtual scratch-off interface.
- Limited-Time Offers:
- Many cannabis scratch-off promotions are limited-time offers or holiday-themed, creating urgency and exclusivity that encourages customers to participate while supplies last.
Cannabis scratch-off promotions are a fun, effective way for dispensaries and cannabis brands to increase foot traffic, enhance customer experience, and boost sales while adhering to legal requirements.
Request a free consultation for your upcoming Cannabis Scratch-Off Promotions.
