Scratch-off promotions can be a creative and engaging way for educational institutions to promote events, increase engagement, or incentivize participation.
Here are a few ideas on how education
al institutions use virtual scratch-offs effectively:
- Enrollment Incentives
- Target Audience: Prospective students or parents.
- Scratch-Off Ideas:
- Discounts on application fees.
- Free campus tours or merchandise (e.g., t-shirts, notebooks).
- Priority admission processing.
- Fundraising Campaigns
- Target Audience: Alumni, parents, and community members.
- Scratch-Off Ideas:
- Rewards for donations include event tickets, branded swag, or recognition.
- Mystery multipliers for donation matches (e.g., “Your $50 donation becomes $100!”).
- Entry into larger prize draws for contributors.
- Student Engagement
- Target Audience: Current students.
- Scratch-Off Ideas:
- Rewards for participating in surveys or events (e.g., free coffee, meal vouchers).
- “Hidden prizes” for attending certain workshops or lectures.
- Random giveaways during orientation or campus fairs.
- Event Promotions
- Target Audience: Students, staff, or community attendees.
- Scratch-Off Ideas:
- Early access to event tickets.
- Reserved seating at events like graduations or concerts.
- Free event-related items (e.g., programs, food vouchers).
- Staff Appreciation
- Target Audience: Faculty and staff.
- Scratch-Off Ideas:
- Extra paid time off or flexible scheduling for a day.
- Gift cards to local businesses.
- Personalized thank-you notes or special recognition.
- Academic Achievements
- Target Audience: Students achieving milestones.
- Scratch-Off Ideas:
- Gift certificates for top-performing students.
- Study materials or exam prep tools.
- Opportunities to shadow a professional or attend a special seminar.
Implementation Tips
- Design: Use institution branding and colors for professional-looking scratch cards.
- Digital Options: Create digital scratch-offs for easy distribution via email or apps.
- Transparency: Clearly outline terms, conditions, and odds of winning.
- Engagement: Pair promotions with interactive events to amplify excitement.
Examples of various scratch-off promotions.
Would you like help designing the concept further or drafting an example scratch-off promotion? Contact Priiize Scratch-Offs for a free consultation.