Lead Generation

Priiize Scratch-Offs lead generation collects data directly from customers.

Collect Lead generation data through interactions with scratch-off games on the game’s opt-in and prize claim forms.

How is data collected on Priiize? 

• Game interactions: Use Priiize opt-in forms, prize claim form prompts, and social media pixels to track user behavior.
• Email and SMS marketing: Collect players’ information when users opt in to play via social media, email, or SMS lists.
• Mobile applications: Collect usage data and user preferences.
• Social media advertising: Monitor user interactions to understand preferences and trends.
• Point-of-sale (POS) systems: Track players’ histories and contact information during gameplay interactions.

Why is zero-party data valuable? 

• It is accurate and reliable because it comes directly from the source.
• It’s relevant to the products and services you offer.
• It can help you create more targeted and personalized campaigns.
• It can help you enhance customer relationships.
• It can help you build customer trust.
• It is excellent for building emails and SMS lists.

• Use it to create personal recommendations and content on your site.
• Segment email lists based on user actions.
• Create hyper-targeted ads based on user interests and demographics.
• Tie-in with loyalty programs.

⇒ Running campaigns across multiple locations? See how franchise and multi-location businesses use scratch-off promotions →