Scratch-offs for Fan Appreciation & Stadium Giveaway Promotions

The Seattle Seahawks, OrlandoMagic, and Seattle Kraken Sports Teams use these scratch-offs, among many other top brands, for their Stadium Promotion Programs.

Fan Appreciation Stadium Giveaway
Demo Scratch-off Game

Types of prizes used for fan giveaways:

Giveaway for two sideline seats to a game
Giveaway opening day tickets
Free seat upgrades
Branded Promotional giveaways – Koozies, towels, hoodies, etc.
Have your beverage supplier sponsor free sodas
Free game schedules and posters
Team Official Store gift cards vouchers, online store free shipping offer
Autographed products, memorabilia
Discounted Swag
Bobblehead giveaways
Food, fountain beverages, and restaurant coupons

Opens in a new window or tab. This demo is set for immediate replay. Play as many times as you want. An actual game could be set to one-time play or more times depending on the setting you choose.

Fan Appreciation Activities

Fan promotions are an excellent strategy for every game day, not a one-time event during the season.

Thank your fans, their Fan devotion is the inspirational lifeblood of the team during the good and bad years, and they cheer the team in all types of weather.

The importance of Fan Appreciation & Stadium Giveaway Activities

Fan Lifetime Value: The live sports industry relies heavily on its in-game attendance revenue. The significant marketing effort invested into the understanding of the determinants of attendance—and repeat attendance; and the features of sports events—such as new stadium features or star players—that define the product offered; and how marketing instruments—such as sponsorship, pricing, and promotions—influence demand.

Examples of prize redemption tactics:

Using a UPC on a prize image:

“To redeem this offer, simply show the barcode below on your prize image to any Stadium vendor to be scanned when making your beverage purchase.”

Using the built-in Priiize digital prize claim form or email notifier for a free fountain drink:

Option 1: “To redeem this offer, simply show the prize claim on your phone to any Stadium vendor when making your beverage purchase.”
Option 2: “To redeem this offer, simply show the prize claim email notifier on your phone to any Stadium vendor when making your beverage purchase.”

Examples of prize redemption tactics:

Using a UPC on a prize image:

“To redeem this offer, simply show the barcode below on your prize image to any Stadium vendor to be scanned when making your beverage purchase.”

Benefits of Fan Appreciation Campaigns

Grow your mailing list
Grow your SMS texting list
Grow Season Ticket Holders
Retain Season Ticket Holders

The best stadium giveaways are where everyone is a winner of something.

Stadium giveaways are the most common promotion used in Football, Baseball, Basketball, Hockey, and soccer games to boost attendance. However, most teams supply fewer giveaway items than tickets sold, resulting in more losers than winning fans.

Although giveaways are a leading component of teams’ promotional strategies, they overlook potential opportunities.

Attendance increases with more giveaway promotions that fill a stadium’s capacity. Giveaways are an investment into the fan lifetime value of a team’s unique fan relationships.

The best giveaways

The best giveaways are where everyone is a winner of something, even if it is a 10% off coupon for a soda. Fans buy something else along with a drink, such as a hotdog or box of popcorn. Or award a discount for tickets to the first game the following season.