Statistics about business users of scratch-off cards gamification.

Statistics about business users of scratch-off cards gamification

Scratch-off card gamification is a popular marketing, loyalty program, and promotions engagement tool. While exact statistics can vary by industry, here are some relevant insights:

General Business Use of Gamification

  1. Market Growth:
    • The global gamification market is expected to grow from $14.87 billion in 2022 to $58.8 billion by 2028 (CAGR of ~26%).
    • Over 70% of Fortune 2000 companies use gamification in some form.
  2. Engagement & Retention:
    • Gamification boosts customer engagement by 47% on average.
    • Loyalty programs with gamification (like scratch-off promotions) see a 22% increase in brand loyalty.
    • 60% of consumers are more likely to buy from a brand that uses gamification in marketing.
  3. Scratch-Off Card-Specific Use Cases:
    • Retail & E-commerce: Many businesses use digital scratch-offs to boost sales and engagement.
    • Restaurants & Hospitality: 40%+ % of restaurants have used scratch-off promotions for customer retention.
    • Event Marketing: Over 50% of event marketers use gamified elements like scratch-offs to drive engagement.
  4. Consumer Preferences:
    • 81% of consumers prefer interactive and reward-based promotions over traditional discounting.
    • Scratch-off promotions can increase email open rates by up to 45% compared to regular marketing emails.
  5. ROI & Conversion Rates:
    • Businesses using scratch-off gamification see an increase in conversion rates by 20-30%.
    • In retail, scratch-off promotions can lead to a 15-40% increase in immediate purchases.

Would you like insights on specific industries? Please get in touch with us for more information or a personalized demo for your scratch-off game promotion.

Email Channel: Scratch-Off Gamification Performance Stats.

Breakdown of scratch‑off performance metrics by channel, focusing on how this interactive gamification format impacts key email marketing metrics like open rates, click-through rates (CTR), and conversion uplift. 

About the Email Channel Scratch-Off Gamification Performance


Breakdown of scratch‑off performance metrics by email channel, focusing on how this interactive gamification format impacts key email marketing metrics like open rates, click-through rates (CTR), and conversion uplift:

Email Channel Open Rates

  • Up to ~25–30% uplift: According to a 2025 report, gamified emails can increase open rates by up to 25%, with some sources citing improvements as high as 30%. (brame.io+9Email Audience+9Litmus+9)
  • Stripo campaign case: A Valentine’s Day gamified campaign achieved an open rate of 37.5%, compared with just 23% for their non-gamified counterparts. (EmailTooltester.com)

Click-Through Rates (CTR) / Click-To-Open Rates (CTOR)

  • Scratch-off emails boost CTR by ~60%: One example showed that adding interactive scratch-off elements can raise click-through rates by up to 60%. E-commerce. (Fastlane)
  • Wheel-of-fortune style games boost CTOR by 27%: Interactive games in emails can lift the click-to-open rate (CTOR) by around 27%. (Mailmunch+3Email Audience+3Stripo.email+3)
  • Stripo result: Alongside increased opens, the same Valentine’s Day gamified email achieved a CTR of 11.1%, versus only 1.1% for the non-gamified version. (Ian B Brodie+9EmailTooltester.com+9Stripo.email+9)

Email Channel Revenue & Conversions

  • 15% conversion increase: Gamified emails have accounted for about a 15% uplift in conversion rates. (Email Audience Mastercard Services)
  • 15% revenue boost: Some studies observed roughly 15% higher revenue tied to gamified email campaigns. (Email Audience)
  • Lifetime value uplift: Gamified reward programs embedded in email marketing increased customer lifetime value by about 48%. (Email Audience)
  • ROI potential: Overall, gamification can deliver as much as 300% ROI by driving more sales and engagement through interactive experiences. (AWeber+7Email Audience+7Mastercard Services+7).

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