Retail scratch-off promotions are a popular marketing strategy to attract customers, drive sales, and increase engagement.

These promotions usually offer customers digital scratch-off cards that reveal prizes, discounts, or other rewards.

Here’s a breakdown of how they work and their benefits:

How Digital Scratch-Off Promotions Work

Distribution:
- Cards are distributed during in-store visits with purchases using a QR Code or as part of a larger campaign.
- Text links and QR codes are in email blasts, printed on signage, social media advertising, websites, or online orders.
Scratch-Off Mechanism:
- Each card has a concealed area that customers scratch off with a curser or swipe with their finger to reveal their prize.
- Prizes range from small discounts or gifts to high-value rewards like gift cards or merchandise.
Redemption:
- Customers redeem their rewards in-store, online, or by presenting the card at checkout.
- There’s often a redemption code or barcode for tracking.
Rules and Terms:
- The card or campaign materials outline clear rules, terms, and conditions, including expiration dates and eligibility criteria.
- Limitations, such as “one card per customer” or “valid for purchases over $50,” may apply.

Benefits for Retailers

Increased Foot Traffic:
Scratch-off promotions encourage customers to visit the store or website to redeem prizes.
Enhanced Customer Engagement:
The excitement of revealing a mystery prize makes the shopping experience more memorable.
Boosted Sales:
Many promotions require a purchase to receive or redeem the card, increasing average transaction values.
Customer Loyalty:
Promotions create a sense of goodwill and incentivize repeat visits.
Brand Awareness:
Custom-branded digital scratch cards and promotional materials enhance brand visibility.

Holiday Themed: Offering discounts or gifts during holiday shopping seasons.
New Product Launches: Tying promotions to the release of a new item.
Customer Appreciation Days: Rewarding loyal customers with exclusive scratch-off deals.
Clearance Events: Encouraging purchases during clearance sales with additional savings or prizes.

Design Eye-Catching Cards: Use bold colors and your brand logo to grab attention.
Include Valuable Rewards: Offer a mix of smaller and larger prizes to create excitement.
Make Rules Clear: Avoid confusion with transparent terms and conditions.
Track Results: Use unique codes or redemption tracking to measure campaign success.
Promote Widely: Advertise the promotion through social media, email newsletters, and in-store signage.

Would you like to brainstorm specific ideas for a scratch-off campaign or discuss implementation strategies? Contact Priiize for a free consultation.