Digital Agencies use Scratch-off campaigns or incentives for their clients for good reasons. Scratch-off campaigns and incentives are a unique and engaging way for digital agencies to offer rewards, build customer engagement, or drive attention to its services.
Here are a few ideas for digital agencies:
- Digital Scratch-Off Coupons for Promotions
- Idea: Use digital scratch-off cards that reveal discounts, offers, free giveaways, or swag items.
- How it works: Customers are given a link or QR code to a page with a digital scratch-off feature, where they can virtually “scratch” to reveal the prize. This strategy encourages continued engagement loyalty or as part of a new campaign launch.
- Example: A digital marketing agency could design a scratch-off promotion that offers “25% off your next purchase” or “free consultation for 30 minutes.”
- Scratch-Offs for Loyalty Programs
- Idea: Reward client customers with digital scratch-off cards as part of a loyalty program.
- How it works: Customers receive a new scratch-off card for every milestone or completed project. Each card could have different rewards or exclusive perks.
- Example: After completing several tasks or hitting specific goals, the customer receives a scratch-off with potential rewards like additional services, premium products or services, or a special gift.
- Gamified Interactive Campaigns
- Idea: Create an engaging, gamified scratch-off experience for customers to feel more involved and incentivized to complete actions or tasks for your client brand.
- How it works: Set up an interactive digital campaign where customers “scratch” to reveal exclusive insights, tips, or strategies tailored to your client’s business.
- Example: A digital marketing agency could offer their client’s customers a virtual scratch-off to reveal new ideas for improving their lifestyle, brand engagement, or brand strategy.
- Scratch-offs as Part of Customer Onboarding
- Idea: Use scratch-offs during onboarding to keep things fun and engaging while introducing new customers to the agency’s client products and services.
- How it works: When new customer sign on, they receive a digital scratch-off with a special promotion or surprise related to their upcoming project.
- Example: After a client’s customer signs a contract, they receive an email with a link to a digital scratch-off revealing a complimentary product or free access to an exclusive offer.
- Exclusive Event Invitations or VIP Access
- Idea: Use Priiize scratch-offs as an invitation to exclusive client events or special services.
- How it works: Client customers who win exclusive access or discounts are notified after “scratching” their digital card.
- Example: “Scratch to win an exclusive invite to our VIP client event!”
- Team Collaboration/Client Engagement Games
- Idea: Gamify internal client collaboration or feedback collection by incorporating digital scratch-offs into your engagement strategy.
- How it works: If the client’s customer contributes feedback, participates in surveys, or collaborates on certain milestones, they receive a scratch-off that unlocks benefits for themselves.
- Example: A customer provides feedback on the client’s website design and receives a scratch-off, revealing a customized gift.
Technical Considerations:
- Platform Options: You can use tools like Priiize Scratch-Off Generator to create these interactive experiences.
- Visual Design: The scratch-off should have appealing visuals with a professional and clean design that aligns with your branding.
- Reward Flexibility: Rewards can range from discount codes, free services, special reports, free consultations, or access to exclusive content.
Benefits for Digital Agencies:
- Engagement & Fun: Customers enjoy a sense of surprise and delight.
- Marketing Opportunities: The campaign itself can serve as a promotional tool.
- Client Retention: Scratch-offs in loyalty or incentive schemes help build stronger relationships.
- Differentiation: This tactic sets your agency apart from the competition by making interactions more engaging.
Do you have a specific idea of how you would like scratch-offs to function for your client’s promotions, or would you want further details on tools used to implement them? Contact Priiize for a free consultation.
