Promotions for Clients of Digital Agencies

Digital Agencies use Scratch-off campaigns or incentives for their clients for good reasons. Scratch-off campaigns and incentives are a unique and engaging way for digital agencies to offer rewards, build customer engagement, or drive attention to its services.

Virtual scratch-off campaigns and incentives are a unique and engaging way for digital agencies to offer rewards, build customer engagement, or drive attention to their services.

Here are a few ideas for digital agencies:

Digital Scratch-Off Coupons for Promotions

• Idea: Use digital scratch-off cards that reveal discounts, offers, free giveaways, or swag items for your digital agency, or a client.
• How it works: Customers are given a link or QR code to a page with a digital scratch-off feature, where they can virtually “scratch” to reveal the prize on any device. This strategy encourages continued loyalty engagement or as part of a new campaign launch.
• Example: A digital marketing agency could design a scratch-off promotion for their agency that offers “25% off your next purchase”, a free trial, or “free consultation for 30 minutes.”

Scratch-Offs for Loyalty Programs

• Idea: Reward client customers with digital scratch-off cards as part of a loyalty program.
• How it works: Customers receive a new scratch-off card for every milestone or completed project. Each card could have different rewards or exclusive perks.
• Example: After completing several tasks or hitting specific goals, the customer receives a scratch-off with potential rewards like additional services, premium products or services, or a special gift.

Gamified Interactive Campaigns

• Idea: Create an engaging, gamified scratch-off experience for customers to feel more involved and motivated to complete actions or tasks for your client brand.
• How it works: Set up an interactive digital campaign where customers “scratch” to reveal exclusive insights, tips, or strategies tailored to your client’s business.
• Example: A digital marketing agency could offer their clients’ customers a virtual scratch-off to reveal new ideas for improving their lifestyle, brand engagement, or brand strategy.

Scratch-offs as Part of Customer Onboarding

• Idea: Use digital scratch-offs during onboarding to keep things fun and engaging while introducing new customers to the agency’s client products and services.
• How it works: When new customers sign on, they receive a digital scratch-off with a special promotion or surprise related to their upcoming project.
• Example: After a client’s customer signs a contract, they receive an email with a link to a digital scratch-off revealing a complimentary product or free access to an exclusive offer.

Exclusive Event Invitations or VIP Access

• Idea: Use Priiize scratch-offs as an invitation to exclusive client events or special services.
• How it works: Client customers who win exclusive access or discounts are notified after “scratching” their digital card.
• Example: “Scratch to win an exclusive invite to our VIP client event!”

Team Collaboration/Client Engagement Games

• Idea: Gamify internal client collaboration or feedback collection by incorporating digital scratch-offs into your engagement strategy.
• How it works: If the client’s customer contributes feedback, participates in surveys, or collaborates on certain milestones, they receive a scratch-off that unlocks benefits for themselves.
• Example: A customer provides feedback on the client’s website design and receives a scratch-off, revealing a customized gift.

Technical Considerations:

• Platform Options: You can use tools like Priiize Scratch-Off Generator to create these interactive experiences.
• Visual Design: The scratch-off should have appealing visuals and a professional, clean design that aligns with your branding.
• Reward Flexibility: Rewards can range from discount codes, free services, special reports, free consultations, or access to exclusive content.

Benefits for Digital Agencies:

• Engagement & Fun: Customers enjoy a sense of surprise and delight.
• Marketing Opportunities: The campaign itself can serve as a promotional tool.
• Client Retention: Scratch-offs in loyalty or incentive schemes help build stronger relationships.

Differentiation: This tactic sets your agency apart from the competition by making interactions more engaging.

Do you have a specific idea of how you would like scratch-offs to work for your client’s promotions, or would you like more details on tools used to implement them? 

Contact Priiize for a free consultation or a personalized demo for your scratch-off game promotion.