Scratch-off card gamification is a popular marketing, loyalty program, and promotions engagement tool. While exact statistics can vary by industry, here are some relevant insights:

General Business Use of Gamification

1. Market Growth:
   • The global gamification market is expected to grow from $14.87 billion in 2022 to $58.8 billion by 2028 (CAGR of ~26%).
   • Over 70% of Fortune 2000 companies use gamification in some form.
2. Engagement & Retention:
   • Gamification boosts customer engagement by 47% on average.
   • Loyalty programs with gamification (like scratch-off promotions) see a 22% increase in brand loyalty.
   • 60% of consumers are likelier to buy from a brand that uses gamification in marketing.
3. Scratch-Off Card-Specific Use Cases:
   • Retail & E-commerce: Many businesses use digital scratch-offs to boost sales and engagement.
   • Restaurants & Hospitality: 40%+ % of restaurants have used scratch-off promotions for customer retention.
   • Event Marketing: Over 50% of event marketers use gamified elements like scratch-offs to drive engagement.
4. Consumer Preferences:
   • 81% of consumers prefer interactive and reward-based promotions over traditional discounting.
   • Scratch-off promotions can increase email open rates by up to 45% compared to regular marketing emails.
5. ROI & Conversion Rates:
   • Businesses using scratch-off gamification see an increase in conversion rates by 20-30%.
   • In retail, scratch-off promotions can lead to a 15-40% increase in immediate purchases.

Would you like insights on specific industries? Please contact us for more information or a personalized demo for your scratch-off game promotion.