Tradeshow Scratch-Off Promotions

Tradeshow Scratch-Off Promotions (Free PDF Download)

Here’s a guide to executing an effective tradeshow scratch-off promotion:

1. Define Your Goals

• Brand Awareness: Introduce your brand or new products/services.
• Lead Generation: Capture attendee information for follow-up.
• Engagement: Create excitement around your booth.
• Sales Incentives: Offer discounts or free trials to encourage purchases.

1. Choose the Rewards

• Tiered Prizes: Offer a mix of high-value and smaller prizes, such as:
  • Grand Prize: High-ticket items (e.g., tech gadgets, gift cards, free services).
  • Mid-Level Prizes: Discounts, premium samples, or branded merchandise.
  • Consolation Prizes: Smaller items (e.g., pens, keychains, or small discounts).
• Ensure prizes appeal to your target audience and align with your brand.

1. Design the Scratch-Off Cards

• Visually Appealing: Use bold colors, clear branding, and enticing imagery.
• Clear Instructions: Include simple steps for scratching and claiming prizes.
• Call-to-Action: Encourage participants to visit your booth or provide contact info.

1. Incorporate Your Branding

• Highlight your logo, tagline, and website.
• Align the design with the theme of your booth and marketing materials.

1. Distribution Strategies

• Hand out scratch-off cards at the tradeshow entrance.
• Distribute cards as part of a swag bag.
• Offer cards to attendees after meaningful booth interactions or product demos.

1. Engage Attendees

• Announce winners on the spot or at set times throughout the event.
• Create a game-like atmosphere by encouraging participants to scratch their cards at your booth.

1. Gather Leads

• Require a small action to receive a scratch-off card (e.g., filling out a contact form, scanning a badge, or participating in a demo).
• Use the scratch-off cards to collect information for follow-up campaigns.

1. Ensure Compliance

• Check the event’s guidelines and local laws about promotional giveaways.
• Communicate rules, odds of winning, and prize claim procedures.

1. Follow-Up

• Send personalized follow-up emails to participants, thanking them for stopping by and mentioning the prizes.
• Leverage the contact information collected to nurture leads.

1. Evaluate Success

• Measure key metrics like booth traffic, leads generated, and attendee engagement.
• Collect feedback from your team and attendees to refine future promotions.

Would you like help creating specific prize ideas, scratcher card designs, or rules for your tradeshow scratch-off promotion? Contact Priiize for a free consultation.