Tradeshow Scratch-Off Promotions (Free PDF Download)

Here’s a guide to executing an effective tradeshow scratch-off promotion:

Define Your Goals

Brand Awareness: Introduce your brand or new products/services.

• • • Lead Generation: Capture attendee information for follow-up.
    • Engagement: Create excitement around your booth.
    • Sales Incentives: Offer discounts or free trials to encourage purchases.

  • Choose the Rewards

    • Tiered Prizes: Offer a mix of high-value and smaller prizes, such as:
      • Grand Prize: High-ticket items (e.g., tech gadgets, gift cards, free services).
      • Mid-Level Prizes: Discounts, premium samples, or branded merchandise.
      • Consolation Prizes: Smaller items (e.g., pens, keychains, or small discounts).
    • Ensure prizes appeal to your target audience and align with your brand.

     

  • Design the Priiize Scratch-Off Cards

    • Visually Appealing: Use bold colors, clear branding, and enticing imagery.
    • Clear Instructions: Include simple steps for scratching and claiming prizes.
    • Call-to-Action: Encourage participants to visit your booth or provide contact info.

     

  • Incorporate Your Branding

    • Highlight your logo, tagline, and website.
    • Align the design with the theme of your booth and marketing materials.

     

  • Distribution Strategies

    • Hand out scratch-off cards at the tradeshow entrance.
    • Distribute cards as part of a swag bag.
    • Offer cards to attendees after meaningful booth interactions or product demos.

     

  • Engage Attendees

    • Announce winners on the spot or at set times throughout the event.
    • Create a game-like atmosphere by encouraging participants to scratch their cards at your booth.

     

  • Gather Leads

    • Require a small action to receive a scratch-off card (e.g., filling out an opt-in or prize claim form, scanning a badge, or participating in a demo).
    • Use the scratch-off cards to collect information for follow-up campaigns.

     

  • Ensure Compliance

    • Check the event’s guidelines and local laws about promotional giveaways.
    • Communicate rules, odds of winning, and prize claim procedures.

     

  • Follow-Up

    • Send personalized follow-up emails to participants, thanking them for stopping by and mentioning the prizes.
    • Leverage the contact information collected to nurture leads.

     

  • Evaluate Success

    Measure key metrics like booth traffic, lead generation, attendee engagement, and prizes won.