Tradeshow & Event Scratch-Off Promotions.
Innovative Ways to Promote Products & Services at Tradeshows and Events with Scratch Offs.
- Fully Customized Scratch-Off Card Campaigns.
- Virtual Scratch Cards – Works on all Mobile, Tablet, Laptop, and Desktop devices.
- Any prize quantities and winning odds.
- Many customizable features.
- Capture players’ data.
- Restrict the number of plays per individual.
- Set to turn on and off automatically.
Scratch-off promotions can be a fantastic way to engage attendees at tradeshows and leave a memorable impression.
Tradeshow Scratch-Off Promotions (Free PDF Download)
Here’s a guide to executing an effective tradeshow scratch-off promotion:
Define Your Goals
Brand Awareness: Introduce your brand, new products, and services.
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- Lead Generation: Capture attendee information for follow-up.
- Engagement: Create excitement around your booth.
- Sales Incentives: Offer discounts or free trials to encourage customers to make purchases.
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Choose the Rewards
- Tiered Prizes: Offer a mix of high-value and smaller prizes, such as:
- Grand Prize: High-ticket items (e.g., tech gadgets, gift cards, free services).
- Mid-Level Prizes: Discounts, premium samples, or branded merchandise.
- Consolation Prizes: Smaller items (e.g., pens, keychains, or small discounts).
Ensure prizes appeal to your target audience and align with your brand.
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- Visually Appealing: Use bold colors, clear branding, and enticing imagery.
- Clear Instructions: Include simple steps for scratching and claiming prizes.
- Call-to-Action: Encourage participants to visit your booth or provide contact info.
Design the Priiize Scratch-Off Cards
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Incorporate Your Branding
- Highlight your logo, tagline, and website.
- Align the design with the theme of your booth and marketing materials to create a cohesive look.
Distribution Strategies
- Hand out scratch-off cards at the tradeshow entrance.
- Distribute cards as part of a swag bag.
- Offer cards to attendees after meaningful interactions at the booth or product demonstrations.
Engage Attendees
- Announce winners on the spot or at set times throughout the event.
- Create a game-like atmosphere by encouraging participants to scratch their cards at your booth.
Gather Leads
- Require a small action to receive a scratch-off card (e.g., filling out an opt-in or prize claim form, scanning a badge, or participating in a demo).
- Use the scratch-off cards to collect information for follow-up campaigns.
Ensure Compliance
- Check the event’s guidelines and local laws about promotional giveaways.
- Communicate rules, odds of winning, and prize claim procedures.
Follow-Up
- Send personalized follow-up emails to participants, thanking them for stopping by and mentioning the prizes.
- Utilize the collected contact information to nurture leads.
Evaluate Success
Measure key metrics like booth traffic, lead generation, attendee engagement, and prizes won.
Examples of giveaways used by companies exhibiting at trade shows:
Companies use giveaways at trade shows to attract visitors, create brand awareness, and leave a lasting impression. Here are some popular examples:
Practical & Everyday Items
- Branded tote bags – Useful for carrying trade show materials.
- Reusable water bottles – Eco-friendly and appreciated by attendees.
- Custom notebooks & pens – Classic and practical.
- Tech accessories – USB drives, phone stands, or charging cables.
- Branded face masks & hand sanitizers – Still relevant for hygiene-conscious attendees.
Tech & Gadgets
- Wireless chargers – A high-value item that gets repeated use.
- Bluetooth speakers – Great for high-end giveaways.
- Phone grips & pop sockets – Small but useful branding tools.
- Smartphone screen cleaners – Keeps screens spotless.
- Mini ring lights – Popular with content creators and professionals.
Wearables & Apparel
- Custom T-shirts & hats – If stylish, attendees will wear them beyond the event.
- Branded socks – A unique and trendy option.
- Lanyards with badge holders – Useful at the event and beyond.
- Sunglasses with logo – Especially great for outdoor-related brands.
- Touchscreen gloves – Perfect for winter trade shows.
Fun & Unique Giveaways
- Mini stress balls – Shaped like industry-related objects.
- Branded fidget spinners – Still popular for some audiences.
- Puzzle cubes or brain teasers – Engaging and memorable.
- Temporary tattoos – Great for fun branding moments.
- Scratch-off cards – Winners can receive a special prize or discount.
Edible Giveaways
- Branded mints & gum – Fresh breath = happy attendees.
- Custom chocolate bars – High-quality and memorable.
- Energy bars or snacks – Helpful for long trade show days.
- Coffee gift cards – A small but highly appreciated gesture.
- Branded water bottles – Hydration with your logo on it.
Eco-Friendly Giveaways
- Seed packets – “Grow your success with us” messaging.
- Recycled paper journals – Great for sustainability-focused brands.
- Bamboo utensil sets – A useful and eco-conscious giveaway.
- Reusable metal straws – Small but impactful.
- Solar-powered keychain flashlights – Unique and sustainable.
FREE GUIDE:
Innovative Ways to Promote Products & Services with Scratch Offs. Promotion Strategies & Their Prizes Revealed for 31 Industries – Suggestions to ignite ideas to help plan your 2025 and 2026 promotions – 84 pages – Click.
