Video Game Publishers Scratch-Off Promotions

Video game publishers often use scratch-off promotions as a creative way to engage their audience and create excitement around their games or services.

These promotions can take various forms, from physical cards to digital scratch-off mechanics, and often include incentives such as exclusive in-game content, discounts, or sweepstakes entries.

Here’s how such promotions typically work and some examples:

How Scratch-Off Promotions Work

1. Physical Cards:
   • Paper scratch-off cards are distributed at gaming events, through retailers, or as part of a game package.
   • Players scratch off a coating to reveal a code or prize.
2. Digital Scratch-Offs:
   • Digital Scratch-Off Cards are hosted on an Internet server or linked to play within a game’s launcher.
   • Players “scratch” using a cursor or touch screen.
   • Often tied to user accounts, ensuring one entry per person.
   • Environmentally friendly – no trees or paper are used to make them. Plus, there is no paper waste.
   • Tracks winners in real-time.
   • Excellent for rewarding digital prizes.
   • Excellent for list-building.
3. Prize Tiers:
   • Typically, prizes include in-game currency, items, or discounts.
   • Rare prizes could be consoles, gaming peripherals, or early access to new content.
4. Promotional Events:
   • These often coincide with game launches, significant updates, or special events (e.g., holidays or anniversaries).

Notable Examples

1. Ubisoft Club Rewards:
   • Ubisoft has used scratch-off promotions for special events, offering players unique in-game rewards and discounts.
2. Nintendo Events:
   • Nintendo has distributed scratch-off cards with codes for eShop discounts or exclusive content at physical events.
3. Blizzard’s BlizzCon Promotions:
   • Swag bags included scratch-off codes for exclusive in-game items, such as World of Warcraft and Overwatch.
4. Limited-Time Campaigns:
   • Many publishers, like EA or Sony, tie scratch-off promotions to game launches or holiday seasons to increase player engagement.

Benefits for Publishers

• Boost Engagement: Creates buzz and encourages players to participate in events or revisit games.
• Drive Sales: Discounts and exclusive items can incentivize purchases.
• Strengthen Loyalty: Exclusive rewards make players feel valued and more connected to the brand.

Would you like help designing a scratch-off promotion for a specific game or event? Contact Priiize for a free consultation.