Video Game Promotions

Video game publishers often use scratch-off promotions as a creative way to engage their audience and create excitement around their games or services.

How Scratch-Off Promotions Work

 

 

• • 1. Digital Scratch-Offs:
       • Priiize Digital Scratch-Off Cards are hosted on an Internet server or linked to play within a game’s launcher.
       • Player’s “scratch” using a cursor or “swipe” a touch screen or mobile device like an iPad.
       • Often tied to user accounts, ensuring one entry per person.
       • Environmentally and pocketbook-friendly – no trees or paper are used to make them; plus, there is no paper waste, shipping or postage charges.
       • Tracks winners in real-time and are downloadable in Excel or CSV.
       • Excellent for rewarding digital prizes.
       • Excellent for list-building campaigns.
    2. Prize Tiers:
       • Typically, prizes include in-game currency, items, or discounts.
       • Rare prizes could be consoles, gaming peripherals, or early access to new content.
    3. Promotional Events:
       • These often coincide with game launches, significant updates, or special events (e.g., holidays or anniversaries).

    Notable Examples

    1. Ubisoft Club Rewards:
       • Ubisoft has used scratch-off promotions for special events, offering players unique in-game rewards and discounts.
    2. Nintendo Events:
       • Nintendo has distributed scratch-off cards with codes for eShop discounts or exclusive content at physical events.
    3. Blizzard’s BlizzCon Promotions:
       • Swag bags included scratch-off codes for exclusive in-game items, such as World of Warcraft and Overwatch.
    4. Limited-Time Campaigns:
       • Many publishers, like EA or Sony, tie scratch-off promotions to game launches or holiday seasons to increase player engagement.

    Benefits for Publishers

    • Boost Engagement: Creates buzz and encourages players to participate in events or revisit games.
    • Drive Sales: Discounts and exclusive items can incentivize purchases.

    Strengthen Loyalty: Exclusive rewards make players feel valued and more connected to the brand.

Contact Priiize for more information or request a free personalized demo.