By Dennis Romano
Breakdown of scratch‑off performance metrics by email channel, focusing on how this interactive gamification format impacts key email marketing metrics like open rates, click-through rates (CTR), and conversion uplift:
MetricTypical Improvement
Unfortunately, specific scratch-off performance metrics for channels beyond email (such as SMS, social media, or in-store digital) aren’t well documented in publicly available sources. Most studies focus on email because the channel naturally supports interactive formats and gives rich performance tracking capabilities.
Real-Time Reporting for Digital Scratch-Off Games: A Complete Guide Real-time reporting provides campaign managers with an instant view of participant interactions, helping them feel confident in their ability to manage and adjust campaigns effectively at any time. This guide explains what real-time reporting is, how it works in Priiize-style scratch-off environments, the types of data
How National & Global Brands Can Win Big With Latino Consumer Promotions. Latino Consumer Promotions are increasingly vital for businesses aiming to engage effectively with Latino audiences. Latino Consumer Promotions: 7 Ways That Boost Engagement The Latino market—across the U.S., Mexico, Central and South America, the Caribbean, and Spanish-speaking communities worldwide—represents one of the most
Direct Mail vs. Digital Marketing Scratch-Off Cards: A Cost Comparison Compare the costs of Direct Mail vs Digital Marketing with Priiize Scratch-Offs. Compare direct mail vs digital marketing costs. See how Priiize Digital Scratch-Off Cards save $20K+ vs USPS postcard mailers in 2025. When comparing direct mail vs. digital marketing, the real question is: which
Priiize Enterprise Features: Built for Scale, Security, and Results Enterprise Features by Priiize: Everything Multi-Location, Franchise, and Corporate Teams Need to Run Gamified Campaigns at Scale When your brand spans multiple locations, divisions, or regions, you need more than a simple scratch-off builder — you need an enterprise-grade engagement platform. Priiize Enterprise was designed precisely
Branded Gamification That Drives Growth Across Every Location Unify your brand experience, energize your customers, and track measurable results across every store, franchise, or regional team with branded gamification— all with Priiize. Branded gamification isn’t just about fun; it’s a scalable growth strategy for multi-location enterprises. With Priiize, every digital scratch-off, spin-to-win, or instant-win game
Retail Scavenger Hunt Ideas Using Priiize Digital Scratch-Offs Turn In-Store Shopping into an Interactive Adventure with a Retail Scavenger Hunt! Retail scavenger hunts have become one of the most exciting ways to drive store traffic, engage customers, and create memorable shopping experiences. When combined with Priiize Digital Scratch-Offs, they become even more powerful—offering instant rewards,
