Fundraising Scratch-Off Promotions are a creative way for organizations, schools, charities, or events to raise money while providing an interactive experience for donors.
Fundraising Scratch-Off Promotions (Free PDF Download)
They involve selling digital scratch-off cards that allow participants to win various prizes. A majority of the proceeds go to the fundraising cause.
Here’s a breakdown of how these fundraising promotions typically work:
- Scratch-Off Cards Design:
- Customizable Cards: The cards usually feature a pre-designed layout that includes spaces covered with scratch-off material. Each card can have different prize tiers, including small rewards or more significant incentives.
- Prize Categories: Prizes could range from small items like gift certificates or discount coupons to larger prizes like electronics, tickets, or cash.
- How It Works:
- Selling the Cards: The organization sells Priiize digital scratch-off cards to supporters at a set price (e.g., $5 per card). The price could vary depending on the prize value or the intended fundraising goal.
- Scratching Off to Win: Participants swipe or scratch off the designated areas to reveal hidden prizes they have won. Prizes may include a physical item, a discount, a digital download, a gift card, coupons from local merchants, or a donation.
- Revenue Sharing: A percentage of the proceeds from each card goes toward the fundraising effort. For example, if the cards sell for $5, the organization might keep $3, with the rest covering the cost of the card and prizes.
- Benefits of Scratch-Off Promotions:
- Excitement and Engagement: The element of surprise and the chance to win something valuable can motivate people to participate and create a sense of excitement.
- Low-Cost to Organize: Digital Scratch-off cards are relatively cheap, making them affordable for many organizations.
- Environmentally Friendly: No Paper or Trees are needed to make digital scratch-off Cards.
- Flexible and Versatile: These cards can be used for various fundraising events, from school fundraisers and sports team sponsorships to charity events or holiday drives.
- Easy to Promote: Scratch-off cards are portable and easy to sell at various locations such as schools, events, online, or via social media.
- Types of Fundraising Scratch-Off Promotions:
- Holiday or Seasonal Themes: Promote scratch-off cards around a specific holiday (e.g., Christmas or Easter) or event (e.g., Back-to-School, Class Trip, Pet Adoption, or Gala Events).
- Tiered Prizes: Cards can include a mix of small and large prizes, with some cards offering guaranteed small wins and a few offering higher-value prizes.
- Raffle Ticket Scratch-Offs: A hybrid approach where participants purchase a scratch-off card to win a raffle prize.
- Examples of Prizes:
- Gift Cards (for restaurants, stores, or online services)
- Event Tickets (sports games, concerts, amusement parks)
- Merchandise (branded items, electronics, home goods)
- Cash Prizes (varied amounts depending on the fundraising goal)
- Exclusive Experiences (VIP passes, backstage tours)
- Tips for Success:
- Attractive Prizes: Ensure the prizes appeal to your target audience to encourage participation.
- Clear Communication: Be transparent about the portion of proceeds that goes to the cause and funds allocation.
- Effective Promotion: Use social media, flyers, newsletters, and word-of-mouth to spread the word and create excitement around the promotion.
- Legal Considerations:
- Compliance with Local Laws: Check local regulations regarding fundraising activities, such as lottery or gaming laws, to ensure your scratch-off cards are legally compliant.
- Tax Considerations: Fundraising organizations must account for the money raised as revenue, and prizes may have tax implications.
Scratch-off promotions are an exciting way to generate funds for a good cause while keeping participants engaged and eager to contribute.
Contact Priiize for a free consultation on your fundraising scratch-off campaigns.