Grocery Scratch Card Promotions That Drive Sales & Engagement

Boost sales with Priiize grocery scratch card promotions. Engage shoppers, grow loyalty, and capture data with custom supermarket scratch-offs.

Turn every shopping trip into a fun, memorable experience with custom scratch-off promotions designed for supermarkets, grocery stores, and food retailers. Priiize digital and physical scratch cards boost traffic, increase basket size, and capture valuable customer data.

Why Grocery Scratch Card Promotions Use Scratch Card Promotions

• Boost Shopper Excitement – Transform ordinary coupons into interactive, instant-win games customers love.
• Increase Basket Size – Structure rewards to encourage add-on purchases and repeat visits.
• Generate First-Party Data – Capture emails or phone numbers before prize reveals for ongoing campaigns to build a robust database.
• Enhance Loyalty Programs – Integrate with loyalty cards or mobile wallet passes for repeat engagement with Grocery Scratch Card Promotions.
• Attract Sponsors – Offer co-branded rewards and promotions to offset campaign costs.
• Stand Out from Competitors – Gamify Your Grocery Scratch Card Promotions and Keep Shoppers Choosing Your Aisles.

How Grocery Scratch Card Promotions Work

1. Distribute Cards – Hand out digital or physical scratch cards at checkout, through email, SMS, or QR codes.
2. Engage Shoppers – Customers “scratch” their card to reveal instant prizes, discounts, or exclusive offers.
3. Redeem Rewards – Winners claim their rewards in-store or online, driving repeat foot traffic and increasing sales.
4. Capture Data – Collect customer details during prize claims for future marketing campaigns.
5. Track Results – Access real-time dashboards to measure plays, redemptions, and ROI.

Want to see it live? Request your free sample game, and we’ll build a demo with your brand.

Features Retailers and Agencies Rely On

• Flexible Game Engines – Run digital, physical, or hybrid campaigns.
• Custom Branding – Fully matched to your store identity, colors, and logos.
• Prize Management – Secure distribution with strict probability logic (never weighted).
• Mobile-First Design – Playable instantly on phones, tablets, and desktops.
• Built-In Compliance – Contest rules, terms, and fair odds included.
• Real-Time Analytics – Track plays, winners, and ROI with ease.
• Turnkey Service – We handle setup, design, and prize logic so your team doesn’t have to.

Results You Can Expect from Grocery Scratch Card Promotions

• 40–60% participation rates (far higher than static coupons)
• Increased foot traffic and return visits
• Higher average basket value from reward redemption
• Thousands of customer emails and phone numbers captured
• Positive brand buzz both online and in-store

“We ran a Priiize scratch-off campaign across 25 stores. Participation hit 47%, and shoppers redeemed prizes at a 2x higher rate than our normal coupons.” — VP Marketing, Regional Grocery Chain.

Who We Work With

Priiize scratch-off promotions are trusted by:

• National & regional grocery chains
• Independent supermarkets & specialty food retailers
• Convenience stores
• Food brands & suppliers
• Advertising & shopper marketing agencies

Get Started with a Free Quote & Sample

Launching your own grocery scratch card promotion is easy. We will:

1. Consult with your team to select the most suitable game engine.
2. Design and customize your branded scratch cards.
3. Set up prize logic and claim engines with strict probability control.
4. Deliver analytics dashboards to measure success.

Adding scratch card promotions to your grocery marketing strategy is more than just a fun idea — it’s a proven way to create lasting customer relationships. Whether you operate a single supermarket, a regional grocery chain, or manage promotions for multiple food retailers, Priiize makes it easy to launch a campaign that excites shoppers and delivers measurable results.

With flexible game engines, strict probability logic, and full-service setup, you’ll get a campaign that runs smoothly and showcases your brand at its best. Ready to explore what’s possible? Contact Priiize today to discuss your grocery scratch card promotion.

Ready to bring gamified promotions to your grocery stores?

Click below to get a free custom quote and sample game mock-up within 24 hours.