By Dennis Romano

1. Lead Capture

Priiize scratch-offs act as a fun front-end experience that naturally encourages people to share information.

• Pre-game opt-in forms: Players enter their name, email address, phone number, or mailing address before scratching. Players are willing to provide this data because the reward is instant play.
• Prize claim forms: To redeem a win, players provide specific details (shipping info for physical prizes, preferences for digital rewards).
• Consent built-in: Opt-in checkboxes (for marketing emails, SMS, and loyalty membership) make compliance clear and transparent.

👉 Result: You don’t just collect emails—you gather qualified, engaged leads who want to hear from you.

2. Personalization

Because Priiize captures self-declared preferences, brands can tailor campaigns with relevance:

• Preference surveys baked into play: Ask “Which product category do you shop most?” or “Which location is closest to you?” as a quick pre-scratch question.
• Segmented prize offers: Match prizes to declared preferences (e.g., coffee gift cards for coffee lovers, spa vouchers for wellness seekers).
• Follow-up campaigns: Use captured data to send players into personalized email or SMS nurture tracks.

👉 Result: Players feel like the brand knows them—turning scratch-off fun into ongoing engagement.

3. Loyalty Flow

Priiize campaigns become a zero-party data engine for loyalty programs:

• Membership enrollment: A button link can automatically enroll players in a loyalty program at the prize claim stage.
• Tier advancement: Utilize declared data (favorite store, shopping habits) to assign rewards or points that align with loyalty tiers.
• Mobile wallet passes: Link Priiize prize wins directly to wallet-based loyalty cards (e.g., PassKit integration), reinforcing ongoing engagement.
• Behavioral triggers: Zero-party data, such as “preferred location,” allows you to geo-target rewards and drive repeat visits.

👉 Result: Priiize scratch-offs stop being one-off promos—they become on-ramps into lasting loyalty ecosystems.

4. Example Flow (End-to-End)

1. Players see ad / QR code → lands on scratch-off game.
2. Pre-game opt-in: Name + email + “What’s your favorite product line?” (zero-party data).
3. Scratch-off play: Instant fun + win/lose reveal.
4. Prize Claim Form: Capture shipping information and opt-in to our loyalty program.
5. Data flows into CRM / email/loyalty system.
6. Follow-up marketing: Personalized offers (“Since you said you love coffee, here’s a 20% coupon at our café this week”).
7. Ongoing loyalty engagement: Mobile wallet updates, recurring play, birthday promos.

✅ Takeaway: Priiize transforms zero-party data into actionable personalization fuel. Every scratch-off campaign becomes a double win:

• A fun and shareable experience for the customer.
• High-value, consented data pipeline for the brand.

Apple Wallet & Google Wallet Distribution touchpoints – Practical ways we make an optional mobile wallet pass the “save it now, redeem later” bridge for Priiize winners—covering both how you hand it out and how it behaves after being saved.