Pipeline Strategies for Demand Generation

Your sales and marketing pipeline endeavors must work together to generate demand for your products or services. Either way, it wastes valuable time and money.

Cut to the chase and build effective pipeline strategies.

• Collect intent data to locate more in-market buyers.
  Increase your web presence and authority with high-quality written content.
• Reach out to key decision-makers with relevant content by starting a conversation on Linkedin and other industry forums.
• Use automation software with email nurture campaigns to help streamline workflow with qualified leads.
• Develop niche targeting campaigns with paid advertising on Google and Linkedin.
• Build an eligible target account list that perfectly fits your products and services.
• Use gamification such as scratch-off games to engage customers and employees.
• Enhance authority with event marketing, tradeshows, workshops, and host presentations.
• Track, monitor, and measure demand generation efforts to determine the close rate, acquisition cost per lead, funnel conversions, average revenue, and customer lifetime value.

The key is knowing your target audience up and down, inside and out. Understand your customer’s needs and how to serve and retain them better. Effective messaging to potential customers will ensure success and sustainability.