Real Estate Scratch-Off Card Promotion Ideas.

Real Estate Promotion Scratch-off Cards.

Here’s how these promotions typically work and some ideas for structuring them:

How It Works

• • Priiize Scratch-Off Cards: These are digital scratch-off cards with a hidden prize or offer underneath a scratchable area. Customers (or leads) “scratch off” or “swipe” the card to reveal the award or promotion they’ve won.

• • Incentives: The prizes can range from discounts, gift cards, and free consultations to more substantial incentives, such as reduced closing costs, home staging, or even a complimentary home inspection.

• • Redemption: To redeem the prize, the individual typically must take action, such as scheduling an in-person consultation, signing up for a home listing, or completing a purchase (e.g., buying or renting a home).

Ideas for Scratch-Off Card Promotions

• • Discounts and Offers for Services
    • • For Example, “Scratch off to reveal your special discount on closing costs!” or “Scratch off to see how much you can save on home inspection fees.”

• • Gift Cards
    • • For Example: “Win a $50 Amazon gift card!” “Win a $50 Home Depot gift card!” or “Scratch to win a gift card to a local home goods store.”

• • Exclusive Access
    • • For Example, “Scratch off to exclusive access to our VIP property listings!” or “Scratch off to get early access to upcoming open houses.”

• • Prize Tiering
    • • Example: Offer a range of prizes in different tiers:
        • • Grand Prize: Free home staging or a significant discount.
          • Mid-Level Prize: $100 gift card to a local store.
          • Low-Level Prizes: Free home valuation or consultation, swag items with your logo, etc.

• • Referral Incentives
    • • Example: “Scratch off to get a special referral reward when a friend buys a home with us!”

• • Lottery-Style Big Prizes
    • • Example: “Scratch off to win a grand prize of a weekend getaway or a $500 home improvement voucher.” Everyone else wins a free swag item with their logo on it.

Benefits of Using Scratch-Off Card Promotions

• • Engagement: People love the thrill of scratching off to reveal a prize, making it fun and interactive to engage potential clients.

• • Increased Conversion Rates: The excitement of winning something often motivates people to act, such as scheduling a show or meeting with an agent.

• • Brand Awareness: Offering something of value, even if small, increases the likelihood that individuals will remember your brand.

• • Lead Generation: Many scratch-off card promotions can be effectively integrated into email sign-ups, new listings, or agent contact, helping you grow your lead base.

How to Distribute

• • Open Houses: Distribute cards using a QR Code on an easel-back poster to visitors who view real estate properties.

• • Online Marketing: Offer digital scratch-off cards to potential buyers who fill out a contact form or sign up for a newsletter.

• • Direct Mail: Send a scratch-off card URL Link, or QR Code as part of a direct mail campaign, primarily targeting a neighborhood or recent homebuyers.

• • Local Events: Set up booths at local events, fairs, or home shows and have people scan a QR code to play your game.

• • Social Media Contests: Run a social media contest with a virtual scratch-off card as part of the entry process.
    
    Example of Promotion Strategy

• • Target Audience: First-time homebuyers

• • Offer: “Scratch off to reveal a gift card or a free home inspection!”

• • Promotion Duration: 1 month

• • Distribution Method:
    • • Digital cards for email sign-ups on the website, or play QR codes at office locations and open houses.
      • Hand out physical cards at local homebuyer seminars or community events. Digital scratch-offs are better because you can collect players’ names and email addresses on an opt-in form to play, or a prize claim form.

• • Goal: Generate leads for first-time buyers and increase awareness of services.

By leveraging these strategies, a real estate scratch-off card promotion can be a creative way to increase engagement, generate leads, and create memorable experiences for potential clients.

Request a free personalized demo with your real estate logo and prizes.»