Retailer Scratch-Off Promotions.

Retail Scratch-off promotions are a popular and engaging marketing strategy for retailers. They encourage customer participation, drive store traffic, and enhance customer loyalty.

Here’s a detailed breakdown of how digital scratch-offs work and best practices for implementation:

What Are Digital Scratch-Off Promotions?

Scratch-off promotions involve distributing digital scratch cards with concealed rewards that customers reveal by scratching off or swiping the surface of a mobile phone or clicking on a digital interface on tablets, laptops, and desktop computers. Rewards can range from discounts and free products to entries into larger prize draws.

Key Benefits

1. • Customer Engagement: Gamification creates excitement and drives curiosity.

• • Increased Foot Traffic: Incentives encourage in-store and website visits.

• • Higher Conversion Rates: Discounts and prizes boost purchase likelihood.

• • Customer Data Collection: Digital scratch-offs often require users to input information, aiding future marketing efforts and program administration.

Types of Scratch-Off Promotions

1. • Physical Cards: Handed out in stores, mailed to customers, or included in packaging.

• • Digital Scratch-Offs: Available via websites, emails, social media, or signage.

• • Hybrid Campaigns: Combine physical and digital elements to reach a broader audience.

Best Practices for Retailer Digital Scratch-Off Promotions

1. • Define Objectives:  Decide if the goal is to clear inventory, attract new customers, or boost brand loyalty.

• • Choose Attractive Prizes: Offer rewards that resonate with your audience (e.g., discounts, exclusive products, gift cards).

• • Create a Sense of Urgency: Limit the promotion to a specific time frame to drive immediate action.

• • Ensure Fair Odds: Be transparent about the odds of winning and the availability of prizes.

• • Incorporate Branding: Use your brand colors, logo, and messaging to reinforce identity.

• • Leverage Digital Channels: Promote the scratch-off via URL links in email, social media, and in-store signage using QR codes.

• • Track and Analyze: Use redemption data to measure ROI and customer behavior.

Example Use Cases

1. • Seasonal Campaigns: Black Friday or holiday promotions.

• • New Product Launches: Offer a scratch-off to incentivize purchases of new items.

• • Loyalty Rewards: Reward repeat customers with exclusive scratch-offs.

• • Event Marketing: Distribute scratch-offs during in-store or community events.

TIP FOR RETAILERS: Irresistible campaigns to boost visibility, generate engagement, and increase sales.

To capture consumers’ attention at the point of sale and enhance the shopping experience, the retail chains team up with prize sponsors for an exciting Instant Win campaign. The mechanics are straightforward. Customers purchase a sponsor’s product and receive a unique code they can redeem online with our scratch-off game to find out immediately if they won. An exciting campaign designed to drive sales, reward customers with high-value prizes, and collect contact data.

Contact Priiize for more information or request a free personalized demo.»