The global spread of COVID-19 brought trade shows and exhibitions to a screeching halt in early 2020, with large cancelations worldwide, with the realization that there was a grim future for live events.
The trade show industry is adapting to virtual trade shows.
With the advent of Virtual trade shows blossoming up, they are filling the void and a reprieve to having to book a plane, fly to convention destination, check into a hotel, meet business friends and new prospects for dinner, and brave the crowds or attendees at a massive expo hall.
Drive more traffic to the sponsors and exhibitors’ booths
Ultimately, you want to drive more traffic to the sponsors and exhibitors’ booths. Trade show attendees should be encouraged to join social media conversations and create posts about the show and the experience.
Virtual Scratch-Off Games
Virtual Scratch-Off Games delivered on smartphones with prizes such as free giveaways and digital gift cards can be a super motivation for attendees to visit every booth at the show.
Virtual Trade Shows