Instructions for Auto-Delivery of 1x-Use Promo Codes.
BONUS: And a second method Using a Single Code that is common for all players.
Start a sales frenzy. Use 1x-Use Promo Codes to drive exponential foot traffic through your doors.
Provide salespeople more selling opportunities and increase sales conversions and revenues at the point of purchase using Priiize Scratch-off Games
By Dennis Romano
Priiize.com
NOTE: Step-By-Step Video instructions will be released here tomorrow.
During Priiize demos, I have been asked by marketing professionals if there is a way to dynamically deliver one-time-use access codes to an audience because they cannot accomplish it via email or SMS blasts. Here is a solution for doing it using two Priiize campaigns working in tandem using the same set of unique codes. The same unique codes will be uploaded on the Opt-In Form in the first Game and the Prize Promo Codes in the second Game.
GAME (A)
The first Game will deliver a unique code to play via email, and the second Game is the actual Game to play and win prizes.
This promotion is a great tactic to drive more foot traffic to your store or showroom. Your audience will need to come to your location to play, thus giving salespeople more selling opportunities and increasing sales conversions and revenues at the point of purchase.
GAME (A) MECHANICS: The example will provide a hyperlink to play the second game instead since there is no showroom or store to play at. Click here to see how it works.
How to Set Up Video Instructions
GAME (B)
I have also been asked how to accomplish this using a single Promo Code. You can use this other method by setting up a single Promo Code that everyone uses.
GAME (B) MECHANICS: Send everyone the same promo code instead of using one-time use Promo Codes. Click here to see how it is set up.
How to Set Up Video Instructions
GAME (A) MECHANICS
Consists of two Priiize Campaigns – The first Game will deliver a unique code to play via email, and the second Game is the actual Game to play and win prizes by clicking a hyperlink to your first Game.
If you want, play this scratch-off game demo to see how it works in real-time, and for the user experience, click this GAME LINK. (Opens in a new window)
Here are the program mechanics on how it works using two Priiize Campaigns:
STEP 1.
Start by sending an Email blast (or SMS) announcing your promotion. Invite customers to register for their 1x-use access code to play. You will repurpose a Priiize Game and use it as a Registration form. Once submitted, the game will auto-deliver a 1x-Use Promo Code to your customer via their registered Email address.
STEP 2.
The hyperlink in the email blast links to a Priiize Opt-In form on your first Game. Each person who enters will be sent a 1x-Use Promo Code to the email address used on this form.
STEP 3.
The customer scratches off the scratch-here pad.
Step 4.
The customer’s 1x-Use PromoCode is registered to them and is delivered to their email inbox. The email will have their 1x-Use Promo Code and the link that takes them to the game to play for prizes.
Another Option: You could add a CTA button on the step that links to the game to play directly and uses the email notification as a backup. This is one less step for your players.
STEP 5.
An email notification with their exclusive 1x-Use Access Code. They click the hyperlink with your second Game’s URL. Upon getting to the game, enter their code to play.
STEP 6.
Enter the promo code to play.
STEP 7.
The customer scratches off the scratch-here pad to reveal their prize.
Step 8.
Customer submits their Prize Claim and redeems their prize in-store or whatever you decide how they get their prize. Prizes Claims can be set to be manually or automatically approved.
GAME (B) MECHANICS
Consists of one Priiize Campaign – Send a single Promo Code in an Email blast (or SMS) for unlimited players. They are instructed to come to your store or showroom to scan a QR Code on in-store displays or signage to play. Everyone plays with the same code.
To play this game demo, CLICK THIS GAME LINK or scan the QR Code in ‘Step 2.’ below. (Opens in a new window) Use Promo Code 777WINBIG to opt-in.
Here are the program mechanics on how it works using one Priiize Campaign:
STEP 1.
Start by sending an Email blast (or SMS) announcing your promotion. Invite customers to come to your store or showroom location to scan a QR code to play using the Promo Code in their email. This game uses a single Promo Code that is shared with everyone instead of a 1x-Use Promo Code exclusive to each customer.
STEP 2.
Customers scan the QR Code at in-store location(s) to access the game where they enter the Promo Code on their email.
STEP 3.
Scratch-Off Game – Enter the Promo Code to play.
Use Promo Code 777WINBIG if playing this scratch-off game demo.
Step 4.
The customer’s 1x-Use PromoCode is registered to them and is delivered to their email inbox. The email will have their 1x-Use Promo Code and the link that takes them to the game to play for prizes.
STEP 5.
An email notification with their exclusive 1x-Use Access Code. They click the hyperlink with your second Game’s URL. Upon getting to the game, enter their code to play.
STEP 6.
Customer submits their Prize Claim and redeems their prize in-store, or whatever you decide how they get their prize, such as digital downloads, shipped products, etc. Prizes Claims can be set to be manually or automatically approved.
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