Gamification in Business Pays Off In Many Ways

The Stats for Gamification in Business

Companies that use gamification enjoy up to 7X higher conversion rates. (Source: Business.com)
Gamifying your website can boost browsing time by up to 30%. (Source: Optimonster)
Using gamified activities increases motivation by 48%. (Source: Medium.org)
Using gamification can help a company increase customer interactions by up to 40%. (Source: Forbes)
69% of employees intend to stay with a company for 3+ years if they use gamified activities. (Source: Medium.org)
Using gamification can help a company increase customer interactions by up to 40%. (Source: Forbes)
Using gamification may increase 6X the number of newly registered business users. (Source: Optimonster)
By 2025, as much as 75% of the global workforce will consist of millennials who love and embrace playing games. (Source: Forbes)
Business gamification is one of the best ways to boost employees’ commitment and motivation. (Source: Forbes)
Gamifying your e-commerce business is a way to achieve growth quicker.
The key benefits of gamification are increased customer engagement, reducing banner blindness, and boosting brand awareness. (Source: Talent IMS)
87% of employees claim they feel more socially connected when there are gamified activities in the workplace. (Source: Optimonster)
Gamification is used primarily as a tool to prevent disengagement and to boost motivation. (Source: Forbes)
Domino’s pizza saw a 30% increase in sales after launching a game. (Source: Forbes.com)

Gamification Market – Growth, Trends, Covid-19 Impact, and Forecasts (2022 – 2027)

Gamification in Business Strategies for Customer and Employee Gamification Campaigns.

Customer Programs

Acquisition
Retention
Renewal
Loyalty
Engagement
Winback
Appreciation
Goodwill/Appeasement
Cross-sell
Up-Sell
Closer
Referral
Sustainability

Employee Programs

Acquisition
Retention
Loyalty
Engagement
Education
Wellness Services
Appreciation
Goodwill/Appeasement
Recognition
Company Team Bonding Events
Birthdays
Anniversaries
Health and Safety initiatives
Holidays
Participation
Attendance
Sustainability

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