10 Effective Giveaway Promotions for Customers Who Purchase a Promoted Product

By Dennis Romano

1. Instant Win Giveaway Promotions

Customers receive a chance to win a prize immediately after purchasing the promoted product with a Priiize digital scratch-off card:

• Digital Scratch card – The game has a QR code to get to the game to play. The QR Code is printed on paper and placed in or on the product packaging.
• Digital codes – Games can use a 1x use access code to play. Players must use their access code to enter the game to play.

2. Receipt-Based Entry

Customers upload or submit a photo of their receipt showing the purchase of the promoted product to enter the giveaway. This overlay step is accomplished by:

• A dedicated landing page on the company website for entries.
• Social media entries where customers post a receipt with a specific hashtag (if privacy is not concerned).

3. Loyalty Program Tie-Ins

If the retailer has a loyalty program, purchasing the promoted product could automatically enter the customer into the giveaway. Loyalty tie-ins are enhanced by:

• Bonus entries for every additional unit purchased.
• Tiered rewards, where loyalty members get more entries compared to non-members.

4. Bundle Promotions

Offer the giveaway as part of a product bundle:

• Buy the promoted product along with a related item to enter.
• “Gift with Purchase,” where the giveaway item is guaranteed, and you can win a larger prize.

5. Social Media Contests

After purchasing the product, customers participate in a creative contest for a chance to win:

• Share a photo with the product and use a specific hashtag.
• Write a review or testimonial to enter the giveaway.

6. Event-Based Giveaways

Host in-store or online events tied to the giveaway:

• In-store raffles where proof of purchase serves as an entry ticket.
• Live-streamed draws for online shoppers, adding excitement and engagement.

7. Gamification Elements

Turn the giveaway into an interactive experience:

• Scratch-off card promotions after purchase for instant prizes.
• Digital games where you purchase codes to play that unlock chances to play and win.

8. Referral-Based Giveaways

Encourage word-of-mouth promotion:

• Referring to friends earns customers extra entries.
• The referrer and the new customer enter the giveaway, increasing participation.

9. Subscription or Membership Exclusives

Offer exclusive giveaways for customers who subscribe to a service or join a membership after purchasing the product.

• VIP giveaways with higher-value prizes for members.
• Early access to future promotions for giveaway participants.

10. Seasonal or Holiday-Themed Giveaways

Tie the giveaway to a specific time of year:

• Holiday countdown giveaways where each day features a new prize.
• Back-to-school or summer sweepstakes linked to relevant products.

We want to hear from you. Don’t hesitate to contact us for more information or a personalized demo for your scratch-off game promotion.