Here are the top product categories millennials love shopping for online — and the kinds of scratch-off promotions that keep them coming back.
1. Fashion & Apparel
Millennials love expressing individuality through clothes and accessories, making fashion one of their top online shopping categories.
Scratch-Off Game Ideas:
- ‘Unlock the Look’: Reveal surprise discounts (10%, 20%, 30%).
- ‘VIP Closet Reveal’: Access to limited drops or early sales.
- ‘Style Jackpot’: Win free branded merch or gift cards.
2. Shoes
Footwear is its own powerhouse category for millennials — sneakers, boots, and statement shoes drive massive online sales.
Scratch-Off Game Ideas:
- ‘Sneaker Surprise’: Discounts on trending releases or free shipping.
- ‘Golden Sole Giveaway’: A few lucky players win high-demand shoe drops.
- ‘Step Into Style’: Scratch to reveal bonus items, such as socks, laces, or shoe care kits.
3. Health, Beauty & Personal Care
From skincare to supplements, millennials invest in self-care products that make them look and feel their best.
Scratch-Off Game Ideas:
- ‘Glow & Win’: Free samples or tiered discounts (15%, 25%, 50%).
- ‘Self-Care Surprise’: Exclusive bundles or spa-day gift cards.
- ‘Referral Rewards’: Extra plays or prizes when shoppers share.
4. Food & Beverages
Millennials are fueling the boom in meal kits, gourmet snacks, specialty beverages, and even alcohol delivery. They want taste, convenience, and a reason to try new brands.
Scratch-Off Game Ideas:
- ‘Sip & Scratch’: Reveal free samples of coffee, tea, or energy drinks.
- ‘Flavor Jackpot’: Win discounts on meal kits or bundle boxes.
- ‘Golden Bite’: A grand prize winner gets a month of free meals or drinks.
5. Tech & Gadgets
Smart devices, gaming gear, and digital accessories are staples of millennial online shopping carts.
Scratch-Off Game Ideas:
- ‘Tech Treasure Hunt’: Scratchers reveal codes for discounts or free add-ons.
- ‘Win the Upgrade’: A few major prizes (premium devices) along with smaller wins, such as subscriptions or accessories.
- ‘Bundle Builder’: Scratch to win complimentary add-ons with purchases.
FAQs About Priiize Scratch-Offs
‘Can Priiize capture shopper data?’
Yes — scratch-off games are a fun way to collect zero-party data, such as emails, preferences, and opt-ins.
‘Are they mobile-friendly?’
Absolutely. Price games work seamlessly on mobile and can be shared through email, SMS, QR code, or social media.
‘How are prizes redeemed?’
Through discount codes, loyalty points, gift cards, or wallet passes — fully customizable to your brand.
‘Can we target local markets?’
Yes. Priiize supports regional segmentation to match your promotions with specific audiences.
Summary
Millennials are powering online growth in fashion, shoes, beauty, food & beverages, and tech. Priiize Digital Scratch-Offs give brands a way to:
- Engage shoppers with instant-win excitement.
- Deliver personalized discounts and prizes.
- Capture valuable zero-party data.
- Build loyalty through fun, gamified experiences.
With Priiize, every scratch is a chance to surprise and delight your millennial customers.
