Retail Industry Scratch Offs - 4 Amazing Retail Campaigns

Retail Scratch Offs

Maximize Customer Engagements and Experiences.

Make Custom Scratch-Off Cards Online – Environmentally friendly – no paper or trees used – 100% digital.

Increase Traffic To Your Retail Store with Priiize, the Online Scratch-Off Card Maker.
Capture leads from any cellphone, tablet, or computer in-store and online. Generate more Sales and Lead Generation for Retailers.
Target the Right Prospects—Increase Sales Efficiency.

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Retail Industry Scratch Offs for Retailers - Priiize

Retail promotion strategies.

Savvy retailers connect with value-focused shoppers through an omnichannel coupon strategy. The best ones are powered by coupon personalization, like the Priiize.com scratch-off software. Households worldwide monitor budgets due to ongoing inflation, student loan repayments, childcare, and high housing mortgage and rental rates.

Virtual Scratch-Off Cards for the Retail Industry – Customers know they will get something when they play the enticing scratch-off, so the psychology of starting something carries them towards the conclusion of the mobile scratch-off card, where they receive a coupon or a free prize. Data-driven retailer retail promotions and coupon deals are advertised and promoted from websites, point of purchase counters, trade shows, retail kiosks, CCTVs, social media, print mailers, and advertisements. Here are affordable and excellent ways to increase store foot traffic and build a retail business online and offline omnichannel revenue growth.

New! Introducing New Marketing Tools for Retailers and Coupon Marketers using emails and text messages to reach targets:

URL Parameters for Email and SMS Marketers using Priiize Scratch-Offs.

Specific Offer URL – digital coupon system that will integrate with the Priiize system.

NEW! Social Media Advertising Pixel Integration

7-Day Free Trial with 5 campaigns.
No credit card is required.

Watch a game being built for you.
Personalized with Q&A.

Start building.
Increase traffic at your booth!

THE 4 SCENARIOS & LIVE DIGITAL SCRATCH IT GAME DEMOS:

There are many different ways to construct the game mechanics of a retail scratch-off game. The four examples below are a few ways to do it. Every scratch-off game campaign generates its unique URL and QR code. This is what you give your audience to play from.

Newly Released for Personalized Coupons Direct Marketing:  Priiize “Offer Specific URLs” for Scratch-Off Game Coupon Promotions – used by Mass Email Marketers and SMS Companies, Top Consumer Brands and Franchises, Digital Agencies, Marketing Professionals, and Consultants.

Retail Industry Scratch-Offs: Scenario #1

Give each player your game's QR Code and their 1x-use Game Access Code To Play on cards at your retail location.

This campaign used pre-printed cards with unique access codes on each. Using cash register receipts or SMS text messages can accomplish the same tactic. As discussed in the other scenarios, you can run games without access code cards.

PLAY LIVE DEMO:  CLICK HERE and use Access Code 1234 to play.

A winner player's journey:

(Step 1) The customer scans the QR Code on Game-Play Access Card. They are brought to this first Game Screen and enter their unique 1x-Use Game Play Code to play. If a player does not have a code, they cannot play. The code is suitable for one scratch-off play. Customers click the “Play” button after entering the code.

(Step 2) The scratch-off game appears, and the customer swipes the “Scratch Here” pad to play.

(Step 3) Prize Reveal – The prize reveal is displayed after the scratch-off. If the winner does not submit their prize claim by the date below, they forfeit their prize. If the reveal is a Loser “Sorry, Try Again,” there is no prize claim form to fill out.

(Step 4) Prize Claim Form –  winners enter their contact information and click the “Claim Prize” button to submit their prize claim.

(Step 5) Prize Claims are either approved or denied as determined by you or if they did not submit the claim form by the expiration date. After a prize is approved automatically or manually, the winner receives a Prize Claim Email Notifier (example below).

Their cellphone screen and email notifier have your unique Prize Promo Code, which your employee enters into the POS System to approve and let the winner redeem their prize. Cashiers can enter the prize Promo Code from this screen or the prize claim email notifier. Prize Promo Codes prevent fraud.

QR CODE METHOD OF PLAYING:
Play the live demo below – Scan the QR Code and enter Game Code 1234. On an actual game, every game code will be unique and only allows for a 1x Play.

Pre-print Game-Play Access Cards each with a 1x use unique code - given to shoppers at checkout.
*Pre-print Game-Play Access Cards each with a 1x use unique code - given to shoppers at checkout.

You can also accomplish the same using SMS Texting or cash register receipts.

Winners receive a Prize Claim Email Notifier.

You can add validation promo codes that tie in with your POS system.

Retail Industry Scratch Offs 1
Step 6 - Prize Claim Email Notifier.

You can also accomplish the same using SMS Texting or email Webhook integrations.

LIVE DEMO - Retail Scratch-Off Game Scenario #1

RETAIL INDUSTRY SCRATCH-OFF GAME DEMO:

Feel free to use your email address on the prize claim form to experience the entire demo confidently. Email addresses used for testing demos are not saved, shared, sold, or used for remarketing.

Use Game Code 1234 to play the demo below.

QR Code

Retail Industry Scratch Offs

HOW IT WORKS: RETAIL SCRATCH OFF GAME SETUP:

(1) This Retail Scratch Game utilizes custom Prize Promo Codes for each prize. Retailers upload prize promo codes on their POS System and Priiize dashboard to integrate them. As each award is won, they deplete their respective promo code, which is removed from Priiize’s prize inventory and the retailers’ POS System until they run out. Once used up, each prize allotment stops awarding each prize.

 

(2) Create 1x-Use Game Play Access Codes. These codes are needed for players to access and play the scratch off game. Preprinted cards are custom printed with a 1x-Use Access Code and the game’s QR Code. Customers with cash register receipts of $25 and more receive a free access card to play the game.

Using a 1x-Use Game Play Access Code will prevent fraud.

(3) Prize Redemption takes place at the retailer’s courtesy desk. Each prize claim is issued an email notifier that displays the prize and Prize Promo Code.

The cashier types in the Prize Promo Code as proof of customers receiving their award and enters the code on the Store POS System as the prize being won and redeemed.

No one else can redeem a prize multiple times using the same Prize Promo Code. Using Prize Claim Codes prevents claiming the prize numerous times.

(4) Promote scratch-off games on in-store signage and kiosks, CCTVs, print ads, weekly circulars, TV advertising, email blasts, social media, and SMS text messages.

NOTE: The scratch-off game examples below use free images from our free clipart image library. You use your logo, prize images, background images, etc., and are welcome to include ours from the free image library and Photoshop them. Everything is customizable.

LIVE DEMO - Retail Scratch-Off Game Scenario #2

Retail Industry: Scenario #2

Using the
Basic Scratch & Win Template.

This second scenario is a customer coming to your store or showroom to play and claim their prize.

No purchase is necessary. This campaign is to get foot traffic into the store and customers in front of salespeople or store associates giving them a new potential customer and sales opportunity or new product line launches. An auto dealership, phone store, flooring, furniture store, or restaurant is a good application. Mobile phone store, etc.

Play the live Supreme Demo #1 game for the user experience.

You can also CLICK THIS LINK to play or scan the QR Code below.

QR for Retail Industry: Scenario #1

LIVE DEMO - Retail Scratch-Off Game Scenario #3

Retail Industry: Scenario #3

Using the
Scratch & Win + Opt-In + Claim Template.

Boost Your Marketing Strategy with List Builder Campaigns. This template example is good if you want to collect names, email addresses, and other pertinent information. In this example, they contain the player’s mobile phone number and will add each to their SMS text messaging database to send future text messages. This game is excellent to use if your scratch card game has losers, not just winners.

This third scenario is a customer coming to your store to play. You will collect their data from Priiize’s scratch-off game prize claim and opt-in forms to build up email and telephone lists.

Data is collected on your Priiize dashboard and can be downloaded in Excel or CSV.

If your country and industry have severe privacy issues and do not allow players’ data on servers other than your own, turn off Priiize’s email notifier and use your email via a webhook to send, receive, and store data acquisition.

Play the live Scenario Demo #2 game for the user experience.

You can also CLICK THIS LINK to play or scan the QR Code below.

QR for Retail Industry: Scenario #2

LIVE DEMO - Retail Scratch-Off Game Scenario #4

Retail Industry: Scenario #4

Using the
Scratch & Win + Opt-In Template.

This template example is good if you only want to collect names and email addresses. This game is excellent for list builder campaigns, and if your scratch card game has losers, not all winners.

This fourth scenario is when a buyer comes to your store, and you only want to collect their email address or mobile number and do not want to use a prize claim form. You download the data gathered on the Opt-In form for future remarketing.

Prize Claim data is collected on your Priiize dashboard and downloaded in Excel or CSV.

If your country and industry have strict privacy issues and do not allow players’ data on servers other than your own, turn off Priiize’s email notifier and use your email via a webhook to send, receive, and store data acquisition.

NEW FEATURE: Add Offer Specific URLs on each different prize for First Name, Last Name, Email, and Phone Number merge/personalization fields from the Opt-In Form.

Play the live Scenario Demo #3 game for the user experience.

You can also CLICK THIS LINK to play or scan the QR Code below.

QR for Retail Industry: Scenario #3

Priiize is a straightforward template system for creating digital scratch-off cards online.
Make unlimited scratch-offs for any total number of players for one low price. Try 5 Free – Sign Up Now. No credit card is required.

Match-3 Live Demo - Give it a try!

7 PANEL – TIC TAC TOE  MATCH SCRATCH-OFF GAME
Scratch & Win + Claim Form

TIC TAC TOE  MATCH SCRATCH-OFF GAME
SCAN QR TO PLAY

or Click this URL link

(Opens in a new window)

Match-3 Live Demo - Give it a try!

7 PANEL – MATCH 3 TO WIN SCRATCH-OFF GAME
Scratch & Win + Claim Form

QR Code for 7 PANEL - MATCH 3 TO WIN GAME (Demo)
SCAN QR TO PLAY

or Click this URL link

(Opens in a new window)

Fire Live Demo - Give it a try!

FIRE SCRATCH-OFF GAME
Scratch & Win +  Claim Form

Prize Coupon QR Code - SMOKEHOUSE BAR & GRILL - Priiize
SCAN QR TO PLAY

or Click this URL link

(Opens in a new window)

Match-3 Live Demo - Give it a try!

‘DOUBLE OR NOTHING’ COUPONS SCRATCH-OFF GAME
Basic Scratch & Win Template. It also works with Prize Claim and Opt-In Forms.

The free artwork and images for this scratch-off game are located in Folder 27.

QR Code - scan to play
SCAN QR TO PLAY

or Click this URL link

(Opens in a new window)

How to set up Retailer Opt-In Access Codes

Unique access codes are excellent because they are a 100% foolproof way to prevent fraud. Use the Scratch & Win + Claim, Scratch & Win + Opt-in, and Scratch & Win + Optin + Claim Templates.

Opt-In Access Codes  – Now add an unlimited number of custom and unique Opt-In Access Codes – To ensure an exclusive group of virtual scratch card campaign participants, consider implementing our new opt-in access code feature. 1000 Random Codes are provided free for game testing: Opt-in Access Codes Instructions   |  (PDF)

Example of a single code shared by all shoppers instead of using 1x-Use Exclusive Codes for each player. In this use case, the retailer changes the ‘Today’s Code” daily to keep customers returning to their stores to play to win a ‘Cruise to Alaska – Grand Prize Trip.’

Scan QR Code at Point of Purchase to Play daily using an access code which changes daily.

You determine the prizes, how many to allot to be won for each, and the number of losers, if any.

You determine and create the prize reveal images

HOW TO USE IT IN YOUR RETAIL STORE

Scratch-off cards for the retail industry have many exciting rewards. 

Scratch-offs fill a desire to win things for free and increase store foot traffic and online sales. They boost brand attention, are exciting, fun, and rewarding, and can go viral on social media. 

  • Use scratch-its at any time during the year. Some retailers promote games during government paycheck weeks. And holiday promotions, especially Christmas, New Year’s Eve, Memorial Day, 4th of July, Labor Day, and Black Friday.
  • Generate more traffic at existing and new store openings
  • Use scratch-it games on social media as direct-to-consumer marketing to increase foot traffic
  • Scratch-its encourages repeat business and floor traffic
  • Promote retail coupons, discounts & barcodes
  • Create more sales on off-peak days and weeks
  • Increase your client acquisition database
  • Incorporate store employee sales incentives
  • Create fun games with customers and customer and employee appreciation days

Retail industry marketing strategy - boost sales and traffic with digital scratch-it cards.

Retail Demand Generation: brand awareness, interest, and revenues amongst your shoppers.

Your brand’s advertising, marketing, and sales promotion pipelines must work together to generate foot traffic and demand for your store goods.

Build an effective marketing strategy.

  • Collect intent data to locate more in-market buyers.
  • Increase your supermarket web presence and authority with high-quality written content and promotions for scratch-it games.
  • Reach out to key decision-makers with relevant game content and prizes on weekly circulars, print advertising, online ads, SMS text messages, and email blasts.
  • Use automation software and Webhooks for nurturing campaigns to help streamline workflow with shoppers.
  • Develop niche promotion targeting campaigns with paid advertising and in-store signage and kiosks.
  • Build an eligible target account list that perfectly fits your target audience.
  • Use digital scratch-it games to lure new and existing customers into your stores.
  • Engage employees to participate in promoting your games at check-out.
  • Track, monitor, and measure scratch-off game efforts to determine conversion rates, additional revenue, and customer lifetime value.

Understand your customer’s needs and how to serve and retain them better.

  • Effective messaging to potential customers will ensure success and sustainability. Engage your customers with scratch-off promotions
  • Supermarket scratch-off contests drive sales and increase brand awareness!
  • Consumer scratch-off contests are fun, engaging, rewarding, and cost-efficient, producing results immediately.
  • Use Scratch-it cards for joyful holiday contests, new store grand opening promotions, brand awareness campaigns, and to help increase revenues.  
  • Custom scratch-off tickets prompt your customers to purchase products on shelves as no other promotion can.
  • It increases supermarket brand loyalty and awareness and creates a positive experience for shoppers, thus increasing customer loyalty and word-of-mouth referrals.  

Download free images to use for your scratcher games, or upload your own.

Contact us today, and we would love to show you what our scratch-off game templates can accomplish to get you to your goals.


PRIIIZE SCRATCH OFFS GENERATOR:

  • Free image library, or use your custom images
  • Any number of prize versions is allowed
  • There is no charge for generating and downloading acquisition data
  • There is no charge for a built-in email system
  • Supply unique access codes and prize promo codes if desired on any game
  • Priiize supports any language
  • Campaigns go live on and off whenever you want in real-time
  • Guaranteed global distribution
  • Prices plans are online, and custom quotes are returned the same day
  • No charge for data aquisition
  • There is no charge for multiple prize versions
  • No charge for opt-in forms
  • No charge for prize claim forms
  • There is no charge for custom scratch-off pads and prize image shapes
  • No setup fees
  • No rush charges
  • Free Support
  • Dedicated Customer Success Manager

Supplemental Service Providers for Sales Promotions:
Prize & Promotion Indemnity Insurance and SMS Text Messaging – learn more.

Prize & Promotion Indemnity Insurance:
PPI Prize & Promotion Insurance
John Perugini
(603) 380-7809
jperugini@prizeins.com
www.prizeins.com

SMS Text Messaging Provider:
Attentive Mobile
Daniel Ruedi, Client Strategy
druedi@attentive.com
https://www.attentive.com/

SMS Text Messaging Provider:
AGE Media & Promotion Text Messaging
Mindy Gross
605-690-4071
mindy@agemedia.pub
https://www.age-texting.com/

Priiize Digital Scratch-off Cards & Games Generator
Make Virtual Scratch-offs Online for Employee and Customer Rewards, Engagements, and Experiences.
Environmentally Friendly Scratch-Offs – No Trees or Paper Used.

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