Retail Industry Scratch Offs
Mechanics of a 4 Retail Industry Scratch-Off Games Promotions using the Priiize System.
There are many different ways to construct the game mechanics of a retail scratch-off game. The four examples below are a few ways to do it. Feel free to contact us to guide you.
Feel free to use your email address on prize claim forms to confidently experience the entire demos. Email addresses used for playing demos are not saved, shared, sold, or used for remarketing.
If you have questions, call Dennis Romano at (732) 922-8800 or use the contact form.
Retail Industry: Scenario #1
Give each player your game's QR Code and their 1x-use Game Access Code To Play on cards at your retail location.
This campaign used pre-printed cards with unique access codes on each. Using cash register receipts or SMS text messages can accomplish the same tactic. As discussed in the other scenarios, you can also run games without access code cards.
Play the live demo below – Scan the QR Code and then enter Game Code 1234 to play. On an actual game, every game code will be unique and only allows for a 1x Play.
(1) The customer scans QR Code on Game-Play Access Card. They are brought to this first Game Screen and enter their unique 1x-Use Game Play Code to play. If a player does not have a code, they cannot play. The code is suitable for one scratch-off play. Customers click the “Play” button after entering the code.
(2) The scratch-off game appears, and the customer scratch off the “Scratch Here” pad to play.
(3) Prize Reveal – The prize reveal is displayed after the scratch-off. If the winner does not submit their prize claim by the date shown below their prize image, they forfeit their prize. If the reveal is a “Loser” reveal, there is no prize claim form to fill out.
(4) Prize Claim Form – winners enter their contact information and click the “Claim Prize” button to submit their prize claim.
(5) Prize Claims are either approved or denied as determined by you or if they did not submit the claim form by the expiration date. After a prize is approved automatically or manually, the winner receives a Prize Claim Email Notifier (example below).
Their cellphone screen and email notifier have your unique Prize Promo Code, which your employee enters into the POS System to approve and let the winner redeem their prize. Cashiers can enter the prize Promo Code from this screen or the prize claim email notifier. Prize Promo Codes prevent fraud.
Winner’s ‘Prize Claim’ Email Notifier
HOW IT WORKS: RETAIL SCRATCH OFF GAME SETUP:
(1) This Retail Scratch Game utilizes custom Prize Promo Codes for each prize. Retailers upload prize promo codes on their POS System and Priiize dashboard to integrate them. As each award is won, they deplete their respective promo code, which is removed from Priiize’s prize inventory and the retailers’ POS System until they run out. Once used up, each prize allotment stops awarding each prize.
(2) Create 1x-Use Game Play Access Codes. These codes are needed for players to access and play the scratch off game. Preprinted cards are custom printed with a 1x-Use Access Code and the game’s QR Code. Customers with cash register receipts of $25 and more receive a free access card to play the game.
Using a 1x-Use Game Play Access Code will prevent fraud.
(3) Prize Redemption takes place at the retailer’s courtesy desk. Each prize claim is issued an email notifier that displays the prize and Prize Promo Code.
The cashier types in the Prize Promo Code as proof of customers receiving their award and enters the code on the Store POS System as the prize being won and redeemed.
No one else can redeem a prize multiple times using the same Prize Promo Code. Using Prize Claim Codes prevents claiming the prize numerous times.
(4) Promote scratch-off games on in-store signage and kiosks, CCTVs, print ads, weekly circulars, TV advertising, email blasts, social media, and SMS text messages.
RETAIL INDUSTRY SCRATCH-OFF GAME DEMO:
Feel free to use your email address on the prize claim form to experience the entire demo confidently. Email addresses used for testing demos are not saved, shared, sold, or used for remarketing.
Use Game Code 1234 to play the demo below.
Access Cards Optional Printing
If you are a small retailer, 1x-use Game Access Code Cards can be made yourself in Word. You can also bypass printing access code cards and print the list of codes and keep it on a clipboard. As you verbally give them out to customers, cross them off the list.
For larger-size retailers, we can professionally custom print 1x-use access cards for you on beautiful glossy card stock. Request a custom printing quote here.
How to set up Opt-In Access Codes
Use on the Scratch & Win + Claim, Scratch & Win + Opt-in, and Scratch & win + Optin + Claim Templates.
Retail Industry: Scenario #2
Using the
Basic Scratch & Win Template.
This second scenario is a customer coming to your store or showroom to play and claim their prize.
No purchase is necessary. This campaign is to get foot traffic into the store and customers in front of salespeople or store associates giving them a new potential customer and sales opportunity or new product line launches. An auto dealership, phone store, flooring, furniture store, or restaurant is a good application. Mobile phone store, etc.
Play the live Supreme Demo #1 game for the user experience.
You can also CLICK THIS LINK to play or scan the QR Code below.
Retail Industry: Scenario #1
Retail Industry: Scenario #3
Using the
Scratch & Win + Opt-In + Claim Template.
This template example is good if you are interested in collecting names, email addresses, and other pertinent information. In this example, they are collecting player’s mobile phone number and will add each to their SMS text messaging database to send future text messages to.
This third scenario is a customer coming to your store to play. You will collect their data from Priiize’s scratch-off game prize claim and opt-in forms to build up email and telephone lists.
Data is collected on your Priiize dashboard and is available to download in Excel or CSV.
Play the live Scenario Demo #2 game for the user experience.
You can also CLICK THIS LINK to play or scan the QR Code below.
Retail Industry: Scenario #2
Retail Industry: Scenario #4
Using the
Scratch & Win + Opt-In Template.
This template example is good if you are only interested in collecting names and email addresses.
This fourth scenario is a buyer comes to your store, and you only want to collect their email address or mobile number and do not want to use a prize claim form. You download their data collected on the Opt-In form for future remarketing.
Prize Claim data is collected on your Priiize dashboard and is available to download in Excel or CSV.
Play the live Scenario Demo #3 game for the user experience.
You can also CLICK THIS LINK to play or scan the QR Code below.
Retail Industry: Scenario #3
HOW TO USE IT IN YOUR RETAIL STORE
Scratch-off cards for the retail industry have many exciting rewards.
Scratch offs fill a desire to win things for free and increase store foot traffic and online sales. They boost brand attention, are exciting, fun, and rewarding, and can go viral on social media.
- Use scratch-its at any time during the year. Some retailers promote games during government paycheck weeks. And holiday promotions, especially Christmas, New Year’s Eve, Memorial Day, 4th of July, Labor Day, and Black Friday.
- Generate more traffic at existing and new store openings
- Use scratch-it games on social media as direct-to-consumer marketing to increase foot traffic
- Scratch-its encourages repeat business and floor traffic
- Promote retail coupons, discounts & barcodes
- Create more sales on off-peak days and weeks
- Increase your client acquisition database
- Incorporate store employee sales incentives
- Create fun games with customers and customer and employee appreciation days
Information about Priiize digital scratch-offs:
Ordering Details:
- Quantity: No minimum. Create thousands of cards for unlimited players for one low flat price
- Size: Our digital scratch cards display beautifully on all mobile phones and tablets, laptops, and desktop computers
- Prizes: Set as text, graphic designed custom images, and add barcodes
- Any number of prize versions are allowed
- No charge for generating and downloading acquisition data
- Supply unique access codes and prize promo codes if desired on any game
- Priiize supports any language
- Campaigns go live on and off whenever you want in real-time
- Guaranteed global distribution
- Prices plans are online, and custom quotes returned within an hour
- No quantity minimum or maximum for any digital scratch-off card
- No charge for data aquisition
- No charge for multiple prize versions
- No charge for opt-in forms
- No charge for prize claim forms
- No charge for custom scratch-off pad and prize image shapes
- No setup fees
- No rush charges
Retail industry marketing strategy - boost sales and traffic with digital scratch-it cards.
Retail Demand Generation: brand awareness, interest, and revenues amongst your shoppers.
Your brand’s advertising, marketing, and sales promotion pipelines must work together to generate foot traffic and demand for your store goods.
Build an effective marketing strategy.
- Collect intent data to locate more in-market buyers.
- Increase your supermarket web presence and authority with high-quality written content and promotions for scratch-it games.
- Reach out to key decision-makers with relevant game content and prizes on weekly circulars, print advertising, online ads, SMS text messages, and email blasts.
- Use automation software and Webhooks for nurturing campaigns to help streamline workflow with shoppers.
- Develop niche promotion targeting campaigns with paid advertising and in-store signage and kiosks.
- Build an eligible target account list that perfectly fits your target audience.
- Use digital scratch-it games to lure new and existing customers into your stores.
- Engage employees to participate in promoting your games at check-out.
- Track, monitor, and measure scratch-off game efforts to determine conversion rates, additional revenue, and customer lifetime value.
Understand your customer’s needs and how to serve and retain them better.
- Effective messaging to potential customers will ensure success and sustainability. Engage your customers with scratch-off promotions
- Supermarket scratch-off contests drive sales and increase brand awareness!
- Consumer scratch-off contests are fun, engaging, rewarding, and cost-efficient, producing results immediately.
- Use Scratch-it cards for joyful holiday contests, new store grand opening promotions, brand awareness campaigns, and to help increase revenues.
- Custom scratch-off tickets prompt your customers to purchase products on shelves as no other promotion can.
- It increases supermarket brand loyalty and awareness and creates a positive experience for shoppers, thus increasing customer loyalty and word-of-mouth referrals.
Download free images to use for your scratcher games or upload your own.
Contact us today, and we would love the opportunity to show you what our scratch-off game templates can accomplish to get you to your goals.
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