Everyone loves to be a winner, and SMS with virtual scratch off tickets from companies like Priiize and EnvisionDR, it has never been easier to turn all your customers into game prize winners.
Using virtual scratch off tickets, brands can distribute tickets with prizes that might include free shipping, buy one get one offers, discounts, or other offers that fit your brand.
Rather than simply offering customers a coupon, gamification engages customers, encouraging them to handle your offers through a virtual scratch off ticket.
Virtual scratch off tickets with SMS can be used in any number of promotion types.
Increase Value of Average Orders – tie scratch-off prizes to either a dollar amount or a volume amount. For example, prices may be Save $20 on a $200 purchase, or Save 10% when you buy more than 10 items.
Product Clearance – offer scratch off awards on out-of-season or unpopular product lines
Product Promotion – promote high-margin products through scratch off wins
Increase Lifetime Value of Customer –send scratch off tickets to loyal customers for products they like, increasing the likelihood of future purchases
Decrease Cart Abandonment – send scratch off tickets with discounts as a reminder to customers to come back online and complete their purchase
Brand Awareness – create excitement with scratch off tickets that promise prizes, branded merchandise, cash rewards, or other swag
SMS is a particularly effective method for distributing scratch off tickets. Open rates are almost immediate, especially when compared to email, allowing you to time delivery of the ticket to the right moment.
For example, if your goal was to increase average orders, you could set up a trigger that distributes a percentage off scratch off ticket to customers that click checkout with $50-$100 worth of merchandise in their cart. The scratch off ticket prize could award a percentage off to customers who purchase more than $200 at a time, with a fast-approaching expiration date. Due to the nature of SMS, customers would receive the message almost immediately, and have time to add items to their cart before they completed their checkout process.